Placemat advertising has become one of the most effective targeting methods used by brands. Compared to putting up billboards and advertising on subways.
Today, as the government and health workers are fighting passionately to save the economy and as many lives as possible during the coronavirus pandemic, businesses are equally fighting to stay afloat.
The use of OOH and billboards will most likely experience more decline in the coming weeks, given the growing number of cases of infection in the United States.