The low costs of placemat advertising have been a significant reason why brands prefer the advertisement method. So, what is placemat advertising, and how does it compare to the use of billboards?
Placemat advertising refers to the printing of ads on placemats. Advertisers often use the restaurants’ approach where the local businesses pay to have their adverts placed on the restaurant tables. Therefore, the cost of placemat advertising results in higher returns on investment. This is considering that the advertisers will reach a higher local audience, who in most cases will convert into buyers.
The placemat advert is often printed on a card size medium and contains relevant messages to attract the audience into taking the desired action. The message can include a small graphic showing the brand’s offering, business phone number, address, and possibly a few lines describing the products or the business.