Why Should You Learn Videography As a Photographer

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People watch more movies, videos, and cartoons than ever before. In fact, video accounts for more than three-quarters of all internet traffic. But how does this influence you, as a photographer with little to no expertise shooting video? Surprisingly, it affects every aspect of your photography business. There is so much that video can do to improve your abilities and services, as well as the reach of your photography website and social media platforms. Here are several reasons why all photographers should get into filmmaking.

Stay on Top of Trends

There is no doubt that video production has become a popular trend in the industry, both with photographers and clients. Understanding your target audience's interests is essential for increasing the exposure of your work. This is why you should try to spot emerging trends as soon as possible. Contrary to common assumption, staying on top of trends does not need you to sell out to each of them. Instead, look at the trend's unique aspects and discover which ones can help your job.

Step Out of Your Comfort Zone

Comfort is a creative mind's greatest nightmare. It's so simple to remain with what you know, but how much can you really learn if you don't push yourself? If we had to pick just one reason why all photographers should begin shooting video, this is it.

Learning a new creative method offers immeasurable rewards, which will be obvious in your work. Creating videos will challenge your perception of the world as you transition from a static to a dynamic perspective. This will force you to rethink how you arrange every scene and compose each shot. You'll also find yourself arranging sessions in a completely new way, and even post-processing film will require some newfound expertise.

Improve Your Technical Skills

Shooting videos can help you develop skills that go beyond creativity. When you begin to use your gear for new purposes, you will notice several features that you were previously unaware of. 

Share Your Expertise

One of the most significant opportunities the Internet provides for photographers is the potential to become experts in their profession. Sharing your knowledge with the community will help you establish a devoted following that is genuinely committed to your work. What is the best way to convey this knowledge? You guessed it, video. 

Video will be key in this process. To make the most of this opportunity, you'll need to shoot high-quality footage that is consistent with your brand. Videos should bring value to your job, but only if your audience believes you put in enough effort. 

Enhance Your Portfolio

Motion has emerged as one of the most significant photography website design trends of the year. Adding videos to your online portfolio can greatly influence how visitors see your work. People see photographers and videographers as two completely separate professions, and those who are daring enough to blur the line are regarded as next-level creatives.

Begin by including video on your homepage or adding a few short clips to your main gallery. Even small modifications like these will have a major influence on how users interact with your website. In fact, making small adjustments on a regular basis might lead to a higher engagement rate than rebuilding your entire site every other year. In essence, you don't have to do much to accomplish a lot.

Offer more

This one is very obvious. The more you know, the more you will be able to contribute. Expanding your photography services page will allow you to reach a larger audience and build a customer base. Furthermore, incorporating video in your service offering will provide you a considerable competitive advantage over competing photographers.

For example, suppose someone is seeking for a newborn photographer and discovers two whose work they enjoy. If one of them can develop a film of their infant in addition to a photo shoot, they are more likely to be chosen. Even if there is a price difference, when it comes to preserving memories, individuals prefer to choose the final result over the cost.

Because Making Video Is a Lot of Fun

You already have all of the tools and a love for showcasing your personality. Why not try video? There are no disadvantages to attempting, but there are numerous advantages. See it as a new tool to experiment with and learn more about media creation, rather than just another fad to be aware of. Focus on the journey, not the destination.

Do not feel obligated to begin delivering video services as soon as possible. In fact, it should not be part of your offering unless the quality of your movies matches that of your photographs. Doing it before you are ready just because you do not want to be late for the video party will undermine the value of your brand.