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Amazon.com offers small companies and entrepreneurs ready access to a massive customer marketplace for their goods. Naturally, sellers pay a cost for the opportunity to exchange on Amazon's good name, internet saturation and global market reach. Not only can private sellers frequently find themselves in direct competition with the Amazon price tracker online behemoth for products and services, but Amazon holds all the cards. To protect its own reputation and keep a satisfied client base, Amazon's vendors' agreement and myriad principles stack the deck securely in Amazon's favor.
In order to sell on Amazon.com, sellers need to follow an exacting list of expectations which dictate how and when they interact with their customers at each point in the earnings process. Fail to meet Amazon's performance expectations and you could receive a not especially cheerful"Hello from Amazon.com" letter notifying you that your account has been blocked and your sales listings terminated. And, incidentally, Amazon will soon be hanging on your money for the next 90 days to cover any unresolved fiscal issues.
For businesses that rely on Amazon.com as a primary conduit to customers and order fulfillment, receiving one of Amazon's computer-generated"Hello" letters can spell tragedy. Computer calculations do not care if you didn't respond to a customer within the required 24 hours since you're hospitalized or on vacation. They're completely unsympathetic your approval rating is apparently in the toilet not because you supply inferior service but since the only clients who've bothered to offer feedback are unsatisfied ones. visit this page
Many Amazon.com sellers complain that they have been unfairly booted off Amazon since they've fallen prey to the"regulation of negative averages" where a small number of negative remarks can, should they outnumber positive feedback, result in a negative feedback rating. By way of instance, if from 50 earnings, 47 customers are satisfied, but just 1 posts positive comments while 2 disgruntled customers post negative comments, Amazon's trackers will record a negative typical and you will soon be the receiver of a correspondence from alliance @ amazon.com, Amazon's enforcement department.