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The foreign music movies were better than our locally produced ones. Despite hits such as: Nico Mbanga (Sweet Mother), Osita Osadebe (Osondi Owendi), Oliver de Coque (Boni boni individuality ), Mandy Brown (Taxi driver), Onyeka Owenu (One Love), Lorine Okotie (His love is the fact that medicine), Charly boy (Before ) Chris Okotie (ABC), Evy Edna Ogoli( Happy Birthday), Felyx and Mozes( Free), Felix Liberty(Ifeoma), Stella Monye (Nigeria go survive), as noticed in one of my articles"The blossoming Of The Nigerian Music Industry", artistes failed to create the desired impact from the International scene, based amongst other things about the colossal deficient video caliber accounts. great site
The 90's era wasn't dramatically better than the 80's, probably the mid 90's when the genre of music towed the path of rap / hip hop along with the use of our local parlance in tunes began to create the music industry more entertaining instead of the 80's. Plantation Boyz (Tu face Idibia, Faze, Black Face) were incredible and jumped to greater heights before the band split. The launching of Tu face Idibia's solo career with his hit track"African Queen" catapulted him to the top. Many Nigerians liked his first video, but sadly he had to re-shoot another in accordance with the management of a popular foreign music TV station. Design Plus's"Olu Fumi" also had a great video as compared with many that stormed our TV sets. Paul Play's hit song"Angel of my life" also had a cool video.
Maybe, the turning point for the making of good quality videos originates from the stable of P- Square with all the video for their hit song"Do me" that was shot in South Africa. The video surely hit the International benchmark mark with various music inclined TV displays in Nigeria, continuously showing it. Artistes contested by the solid production began to travel South Africa, USA, and parts of Europe to take movies of the songs. They also featured white skinned ladies dancing in the videos. Most top rated artistes patronise directors that have carved niches for themselves in the art of earning quality movies. Tops on the list are DJ Tee, Clarence Peters (CEO of Capital Hill) and Bobby Hai.
The rise of Cally Ikpe's"Nigerian Music Video Awards" (NMVA) and Sound City Music Video awards (SMVA) geared toward rewarding artistes with top notch videos also have contributed to the growth of fantastic quality productions. In any case, richest musicians in nigeria artistes that have great videos have easy accessibility to enjoy airplay on MTV Base, Channel O and other global music channels, opening wider, the doors that tend to give them access to fortune and fame.