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Kalamazoo, MI – March 25, 2019 - Recent Western Michigan University MBA graduate Chris Phillips is constantly redefining digital marketing to help local businesses dominate their industry.
March 1, 2019 – Chris Phillips, owner of Evolve Marketing, and recent WMU MBA graduate, has yet again changed the way businesses in Kalamazoo are reaching their ideal customer. Digital marketing is constantly seeing shifts between different platforms and online marketplaces. Today is no different.
The latest shift has been interesting, but not for why you would think. We are seeing a major shift in demand for quality professional web design again. With the recent changes in social media algorithms and cost of paid advertising, a solid website and SEO strategy is more important than ever.
In order to understand how to reach your ideal customer, you need to understand how they are searching for your service. Google map listings and organic search results are more important than ever. In addition to having the right website, you need to follow the best search engine optimization practices. Therefore we are making such a shift into website development and SEO. Together, both are really the ultimate digital marketing strategy.
“We have helped organizations rank number 1 in Google, double website traffic, and create huge growth in sales,” said Chris Phillips, owner. Chris has coached and advised businesses from Kalamazoo all the way to Sydney Australia.
“Marketing is about telling the story of your brand, and making the audience feel they are part of it. When someone connects with the character you develop in the story of your brand, it causes them to invest a certain amount of interest and loyalty. When you feel a personal connection to a local brand, all the spending in the world won’t help a national brand convert a customer.”
Chris says starting Evolve Marketing Online has allowed him to align his passion for marketing with a purpose of helping Kalamazoo businesses grow.
For more information about Evolve Marketing Online, visit https://evolvemarketingonline.com or call 269-599-5947.