The role of a color is an important one in our daily lives, and we have been affected by them since our childhood. As far as branding, logo design, and social media are concerned, the same is applicable in the world of business. Colors have both positive as well as negative impact and this is what psychology of it is all about. Social networking website LinkedIn, Facebook, and Twitter consist of blue shade in their respective logos. Similar is the case with Reddit, StumbleUpon, and Tumblr. In comparison to blue, red is slightly less common.
Why choose Blue:
A social networking website makes use of blue color because it is considered as trustworthy, good, and reliable. It is a smart color known for good feeling, as well as creativity, class, and innovativeness. Hence, as far as technological world is considered, logo designs of social networking website are just the right for it.
Why choose Red:
As far as red color is concerned, it portrays a variety of emotions including alertness, passion, anger, fierceness, desire, and excitement. An example of it is google+ logo, it is the most popular as far as red band is concerned.
Why choose White:
Apart from using red and blue logos, some social networking platforms also make use of white logos. It can also be in the form of traces in multicolored logos, used for representing calming, clean, and pure.
Significance of Colors
As far as logo designs for social media are concerned, the first thing that matters the most is having a balanced approach. People tend to spend several hours in a week while communicating and using it. People look for a certain type of environment whenever or wherever they go. Social media is a similar platform where people tend to chill out.
Power of color
The psychology of color allows us to emotionally connect with our subconscious mind. Hence, our sentiments are associated with it which cannot be ignored. People find it easier to understand a message through an image as compared to text. According to a study, 9 in 10 people can easily make decisions with the help of logo designs. Hence, this format is widely popular in eCommerce platforms. With the help of color psychology, certain feelings are triggered as a result. Hence, many organizations make use of color to influence people with their decisions. As far as marketing perspective is concerned, color impacts a lot in human behaviors and sis considered as the service or product promotion. However, color varies from one culture to another similarly like the way languages do.