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The Three F's of Apple Great Customer Service Empathy

As Apple Store is the most profitable seller on the planet due to its products and quality services.

As Apple Store is the most profitable seller on the planet due to its products and quality services. Customer satisfaction offers the supreme importance to every business, from small start-ups to major corporations. Customer satisfaction has a direct association to customer service; when customer service is excellent, customer satisfaction is high.

Providing great customer support service doesn’t mean twisting to customer complaints or making strange adjustments. Customer support for Apple starts when the customer feels happy with your outputs which suit their business needs. Improving customer service and providing immense customer satisfaction is easy with three short words that make a very big impact: Feel, Felt and Found.

The Three F's of Empathy


The first F in terms of advancing customer service is feeling. If an expert technician is on the phone or chatting live and answering the questions of a concerned customer, setting up a connection is important. Answer the customer in an empathetic tone and explain that you understand their problems in a better manner and create a dynamic customer relationship which improves your business.


Whether the proficient technician is answering or calling the customer service call doesn’t matter. You should always felt their situation and provide them quality solutions to resolve the issue instantly. If you’ve felt the way a customer calls you in need, then you will understand how they feel, share how you felt in one situation of frustration. For example: If a customer is experiencing any sort of issue in using mail services on their Mac device, then it’s the prime goal of email support for Apple executives to answer their questions in an efficient manner. See also


“Found” is a way to console the customer so they know you went through a similar procedure and made it through, implying they will too. Found is where a customer service technical expert explains that they found a solution and that the customer will find one here instantly.

Creating a quality connection between the customer and customer support service professional and putting the caller at ease can go a long way to improving customer service and satisfaction. If the expert technician understands the problem which customer is feeling then the expert will surely provide a quality solution to the customer in a couple of minutes. These three aspects of customer satisfaction Feel, felt, found is all about relating to the customer support services. By humanizing your customer service staff and making each call more personal, you can improve service and customer satisfaction overall.


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