New EU-Trademarked Still Water and Sparkling Water Brand

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Universal visual recognition concept for still water and sparkling water now available for licensing across European travel retail and hospitality markets

A still water and sparkling water brand with EU-wide trademark protection, Starship Waters today announced the availability of its licensing program for manufacturers, distributors, and travel retail operators across Europe.

The brand was built around a single insight: in international travel environments, the conventional tools of brand recognition — language, cultural familiarity, prior advertising exposure — do not travel with the consumer. A Japanese visitor in Paris, or a French traveler in Budapest, approaches the still water and sparkling water shelf without the cues that domestic shoppers take for granted. The result is hesitation, confusion, and a lost sale — repeated across an estimated 3 billion tourist nights annually in Europe alone.

Industry data underscores the opportunity: 28% of all duty free transactions are unplanned purchases (DFWC KPI Monitor, Q1 2024), and food and beverage spend across European travel retail grew 30% year-on-year. Consumer research further shows that a traveler who cannot confidently identify still water or sparkling water at the shelf enters a defensive mindset — one that suppresses purchasing not just in that category, but across the entire basket.

The licensing model is straightforward. Starship Waters holds the EU trademark and provides the brand design and IP. The licensing partner manufactures, distributes, and sells still water and sparkling water under the brand. Per-unit licensing fees apply. No upfront brand-building costs for the partner.

The brand is currently seeking licensing partners in bottled water manufacturing, travel retail operations, hospitality supply, and airport concessions across EU member states.

More information: https://www.starshipwaters.com