Why You Should Be Using the Instagram Video Function

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Instagram video content has increasingly become very popular on social media recently, and thus it is of paramount advantage for anyone looking to market him/herself to make use of this function. This trend shows that businesses, large or small, are visual communicating with customers, followers, and fans. This is why our Social Media Marketing team took an effort to research about the advantages of Instagram videos. how to buy instagram followers

One of the most well-known platforms for marketing is the video function.

With more than 150 million users, Instagram is the best sharing platform. It allows one to share not only photos but also short videos. This platform is highly recommended as there are millions to millions of videos being shared every day. Here are some of its main benefits.

Higher Engagement

Instagram videos, unlike video posts on Facebook or Twitter that can be overlooked regardless of quality, are seldom missed. Forrester's study found that Instagram videos are more engaging than Facebook posts and have a higher engagement rate than Twitter. An Instagram account that has interesting and useful content can help you get insane levels of engagement.

Building Personality and Trust

Video content is more popular than ever. One of the main benefits of using the video function on Instagram is the ability to build trust. Trust is key to people buying from you. The Instagram video function will allow you to build that trust with your followers. This function lets you share your day in an informal and casual way, giving customers, followers, and fans a sense of one's business. twitter followers buy

Sharing behind the scene activities has been noted to rank well on Instagram, particularly if it is a service provider. These videos can make a company look more professional and trustworthy, which will positively impact one's marketing.

Traffic Increase

Although clickable links cannot be added to videos, they are still a major source of traffic. Moreover with the levels of engagement being higher than Twitter and Facebook, using the video function can be tremendously useful for your site's visibility.

Gaining a Competitive Edge

Instagram competition is still much lower than Twitter and Facebook. The American Express Survey reported that nearly 2% of small business are currently embracing the Instagram video function and they have gained an advantage over their competitors. It is evident that the video function makes it easier to reach your target audience quicker and more efficiently.

 Advertising 

It is true. Instagram's video function offers free publicity. One can showcase their services and products in action generating large exposure. This feature allows one to showcase what they offer.