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The first time I tried Instagram I could have spent an entire hour looking through every possible way one can touch up a pictures. I sampled a photo against all available filters including frames and without, and tested how I could share my photos via other social media channels. It also amazed me, how quickly I gained followers in a short amount of time and, of course, that social media expert in me wondered how I could utilize this neat tool for clients.
If you are not familiar with Instagram, it is an application that works exclusively with mobile as a photo sharing application. Users can download the application and post pictures – untouched or enhanced by filters that give them an old-fashioned look – to a public feed. Similar to other social networks, users can connect with each other, post comments and like photos. While one can access Instagram feeds via several websites, users are able to only add new photos using the application. find more info
Since its launch in the latter half of 2010, Instagram can claim over 30 million registered users . It also has the attention of Facebook which has made a bid to purchase the company for one billion dollars. Many services that allow users to convert their Instagram photos into postcards magnets and stickers have also launched in the past couple of years. These are further solidifying the influence of Instagram on mobile devices.
As a business that provides products or services, you might wonder how you can use Instagram to benefit your business. Instagram is designed to share photos therefore your initial inclination is to populate your feed with relevant pictures as well as encourage comments and likes. One issue with Instagram is that you can’t connect a photo to another website, therefore you can’t count on it for website referrals. You can, however, utilize Instagram to get users engaged in sharing your brand.
Users of Instagram, similar to users of Twitter, often tag the photos they upload. Instagram volgers kopen One strategy to promote your company would be to organize contests that allow users to tag a themed photo as per your contest’s rules. Not only have you branded yourself on the network and you’ve also given yourself the opportunity to go viral as the people who follow contest participants take notice of the hashtag and feed.
It is important to remember it’s also important to note that Instagram can incorporate into Facebook pages and multiple-purpose Web applications. It is possible to set up the Instagram section on the Facebook profile, which pulls photos with a particular hashtag, and encourage users to tag their pictures so they show. People using Hootsuite, for example, can easily post Instagram images on Facebook as well as Twitter profiles. Present the opportunity for people to share your photos – it makes for a nice contest that can go viral.
With more people turning to smartphones to connect with others, your company needs to think outside the box and use social media platforms to reach out to users. Play around with Instagram and discover how it could benefit your business.