Door Hanger Advertisements

Information may not be reliable

According to Baer, a performance marketing company, brand awareness drives repeat purchases, and it expands the market share of the business. As such, businesses need creative marketing tactics like door hanger advertisement to spread its brand wider.
An emerging unconventional advertising tactics is Ambient Media. This concept is usually applied by niche advertising agencies that aim to overcome traditional methods of advertising to get the attention of consumers. Traditional advertising has been witnessing a decline in the effectiveness so there is a a greater demand for point-of-sale communications and its ability to offer precise audience targeting. Another factor that contribute to the success of agencies using ambient media is the smart way to regain consumers attention as marketers target on creating an incongruent stimuli that evokes surprise by placing ads in unusual locations and with unconventional methods that had never used before.

As example of ambient media that agencies have been using as innovative method is daily consumables. Brands seek to attain audience’s attention by placing ads on consumables that the target audience must touch creating a surprising effect. Such consumables can be: door hangers, pizza box toppers, prescription bags, drink coasters, Custom Coffee Sleeves, hotel key cards, valet tickets, restaurant placemats and dry cleaner hangers.
Here some practical examples:
An anti-DIU awareness campaign that can be placed on beer coasters in NYC bars
Healthy food provider places an ad on branded pharmacy bags in reputable pharmacy venues close to hospitals
The new entertainment business offering a ticket discounts on coffee cups aiming to target millennials
A high-end service advertised on hotel room key cards: perfect tactics to target affluent travelers
The new sports center offering a promo code on pizza boxes after eating a certain amount of calories!
How does Door Hanger Advertisement work?
Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience.  The consumers will be positively surprised if the door hanger brings them value as coupons or discounts. The advertiser must partner with the capable door hanger distributors to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of the  Door Hanger Advertising investment is 3x, this means for every $1 invested, the advertiser receives $3 back (you can see more details on the ROI calculation at the end of this article).
Door hanger advertisement is an ambient marketing concept that seeks to ‘ambush’ the target audience with ads. The thesis of ambient marketing is to place ads “at unusual places or unconventional places.” Such places are those where people do not expect to see an ad and, if they see it, they engage with it better than they would anywhere else.
The lack of targeting is the pitfall of most traditional out-of-home advertising methods. Companies that advertise with billboards cannot monitor who is visualizing the ads. Placing the billboard in a highway exposes the ads to a very broad audience lacking the potential to target specific groups. In addition, the advertiser is not able to create personalized messages using billboards reducing the engagement of the audience.
How does Door Hanger Advertisement solve this problem?
The advertiser can select the households that will be targeted. There are several ways how to segment the group of households that will be delivering Door Hanger Ads target. The most common are geographic (Zip code or addresses), income, social and ethical. In additional, the message that will be included on flyers door hangers can be customized to that specific target group. The advertiser can include a discount coupon or voucher to provide even more purchase incentive and drive sales.

Door Hangers ensures the audience to touch your Ad

Door Advertising vs Digital
Digital Ads are in every marketing plans; however, they demonstrate a lot of pitfalls regarding the effectiveness of transmitting the message. According to a study conducted by Viant, Inc.,(an advertising technology company owned by Meredith Corporation) there are three factors hindering success in digital ad campaigns. Audience reach is only 30%; targeting inaccuracies is around 27%; and anonymous ad targeting amounts to 26%. A study by White Ops revealed that ad-fraud sites represents 20% of all ad sites on the internet. This is a gigantic billion-dollar industry that advertisers aren’t aware of since much of the fraud goes undetected. They keep investing, and every year they expect to increase their spend.