7 Types of Search Engine Optimization (SEO) services that you should get

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Search engine optimization (SEO) is the practice of increasing the visibility of websites and web pages in search engines via “natural” (i.e., unpaid/organic) search results. SEO may target different kinds of search, including image searches, video searches, academic research, news searches, etc.

The goal of SEO is to increase traffic to your website by ensuring that your site shows up high in the list of search results. Here are 7 Types of Search Engine Optimization (SEO) services that you should get from a professional Modesto SEO company.

1. On-Page Optimization

On-page optimization refers to optimizing the content on your website. This includes things like meta tags, title tags, alt tags, keywords, and internal links. These are some of the most basic elements of search engine optimization (SEO).

SEO works by optimizing your website for search engines like Google, Bing, Yahoo, and others. When someone types a keyword into the search bar, their browser sends a request to the search engine.

Then, the search engine looks through its database of indexed websites to find those that match the keywords typed in. Next, the search engine displays the first few websites that appear in the search. A well optimized website shows up near the top of the search results.

2. Off-Page Optimization

Off-page optimization is off-site activities that help improve the visibility of your site. Off-page optimization includes backlinks, social media marketing, and press releases.

3. Link Building

Link building is the practice of acquiring relevant links to your site. Search engines give preference to websites that have a high number of quality incoming links.

4. Content Marketing

Content marketing is a type of SEO Modesto marketing that involves creating and distributing valuable free information about your business, products, and services.

5. Social Media Marketing

Social media marketing is a method where businesses market their product or service online using social media platforms.

6. Pay Per Click Advertising

PPC advertising is the paid version of search engine optimization. In PPC ads, advertisers pay each time someone clicks on their ads.

7. Online Reputation Management

Reputation management is the act of monitoring and managing the reputation of a brand, company, person, or organization on the web.