Grocery Divider Advertising

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Grocery divider advertising is becoming common, based on its effectiveness in targeting the customers. To understand how effective grocery divider advertising is, let us look at how the method of advertising works.

How Grocery Divider Advertising Works

The approach is simple! All that the marketers do is to identify the potential grocery stores based on whom they are targeting. Upon identifying the best grocery stores, the advertisers will print a customized message, and add the printouts on the grocery dividers. Therefore, while the shoppers use the grocery divider to ensure some order in the shopping cart or at the checkout lane, they interact with the advertisement directly.

Therefore, grocery divider advertising is effective in getting the marketing message to the customer, at the time when the targeted customer is most likely to make a purchase. This makes the advertising method much more effective compared to putting billboards on the roadsides.

Incorporated Augmented Reality to Grocery Divider

Now you can incorporate Augmented Reality (AR) to your advertising materials adding life to your ads. Augmented reality prints have enables brands to track conversions on their traditional advertising methods. Experts expect that the trend will keep growing, and that many brands will keep enjoying the convenience offered by this modern advertising. According to a recent study, the era of Augmented Reality (AR) advertising and marketing will continue to the future.

According to statistics, 40% of consumers say they would pay more for a product that they could customize in Augmented Reality. When it comes to ad conversion rate, it depends on how impressive your advertisement is. Interacting with your product through AR advertising lets them be clear about what they will have in real life. It also increases the satisfaction and goodwill of a brand.

Grocery Divider Advertising vs. Billboard Advertising

Do you remember the last time you looked at a billboard? Perhaps you recall seeing the billboard, but you do not actually recall the message. While billboard advertising has been around for decades, its effectiveness is reducing annually. Consider that people are getting busier; with others choosing to work from home. Therefore, there is limited time left to drive through towns, meaning less interaction with outdoor advertising like billboards.

On the other side, the same people must eat, and so they visit the grocery store at least twice in a week. While at the grocery store, they interact with grocery dividers, meaning that the target audience will see the advertisement message.

Are your Ads moving and shaking?

Another point of consideration when comparing the billboard advertising to grocery divider advertising is cost involved. Putting up a billboard at the major highways is expensive. With just a small fraction of the cost of putting up a billboard, the advertiser can put up grocery divider adverts in different supermarkets within the targeted localities. The brand exposure is larger, maximizing the opportunities for converting the target audience into buyers.