Bulgur Market Growth, Trends and Value Chain 2020-2030 by TMR

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Bulgur Market: Overview

Bulgur is made from variety of wheat species, and most commonly the durum wheat variety. A wide range of bulgur recipes have gathered in Mediterranean diets, notably in Turkey and the Middle Eastern regions. They contain high dietary fiber, moderate level of antioxidant capacity, and numerous minerals and vitamins, which make up the nutrient profile. The growing popularity of fiber-rich whole grains is a key trend bolstering the expansion of the bulgur market. The grain has attracted attention of health-conscious population to fight diseases and aid digestion in general. In developing economies, due to rising popularity, convenience stores are increasingly embracing bulgur products and alluring consumers. In addition, online retail has also proved to be favorable in the expansion of the bulgur market.

The study presents a detailed assessment of the key growth dynamics, major consumer propositions, trends in adoption in various diets, and offers an in-depth segmentation of the marketplace. The insights is a data-supported guide to understand the emerging dynamics of the market which include new avenues, and strategies adopted by new entrants to gain a foothold therein.

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Bulgur Market: Key Trends

Change in consumer lifestyles have made people inclined toward healthy recipes. This is one of the key drivers of the bulgur market, underpinned by high awareness level. Also, online retail indirect distribution channels have grown more significant in propelling the shelf space of bulgur products. Adoption of food products that have multiple health benefits are becoming part of ready-to-eat food. This is one of the key trends in the bulgur market.

Researchers have been making efforts in extracting bioactive healthy components of bulgur. Consumers are including bulgur with fiber-rich foods to complement a balanced diets. The growing role of nutritional interventions in managing weight. Bulgur has also attracted consumers who are looking for such strategies in managing obesity. The growing popularity of whole-grain food items is a key trend in the bulgur market. However, people with IBS or IBD may be averse to consuming wheat products. Moreover, consumers in tolerance of high-fiber foods is low.

On the other hand, the growing awareness about the substantial health benefits of whole grain items. One prominent trend is the growing popularity of organic products.

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Bulgur Market: Competitive Dynamics and Key Developments

Bulgur brands are exploring electronic media to raise awareness about the health benefits of bulgur wheat recipes. These brands are also promoting the ways bulgur can enhance the palate in wide range of recipes. A growing number of players are leveraging indirect direct channels. Food brands who want to capture stable consumer value are targeting working class populations, since these people are increasingly looking convenience combined with nutritional profile.

Some of the key players in the bulgur market are Baktat Gida Sanayi Ve Ticaret Limited Sirketi, Nefis Bulgur Sanayi Ticaret Limitet Sirketi, Hodgson Mill Inc., First Quality Foods, Sunnyland Mills, Gardenia Grain D'Or, Armada Computer Systems, Tiryaki Agro Gida Sanayi ve Ticaret A.S., Bob’s Red Mill Natural Foods Inc., Ceres Organics Limited, Tipiak Group, and AGT Foods and Ingredients Inc.

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Bulgur Market: Regional Assessment

On the regional front, the global bulgur market is expected to witness new avenues in Asia Pacific. The allure of Mediterranean diet is a key trend underpinning potential revenue streams in the region. Rapidly expanding convenience stores in urban spaces has also helped in expanding the avenues. Also, the spreading tentacles of online retails has also helped spur the prospects in the bulgur market. Further, economies in the regions have opened new vistas on the back of burgeoning catering industry.