Alkanet Root Powder Market Segments, Value Share and Key Trends 2020-2029

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The cosmetic industry has grown in rapidly in past few years and is expected to grow at a steady rate in near future with the increase in demand of cosmetic and personal care products with natural and organic ingredients. With the changing lifestyle and increase in awareness about the use of natural products over synthetic product, there is a rise in the use of products made from natural products. This brings the attention of manufacturers to natural products like Alkanet root powder in final product processing. Alkanet root powder is produced from roots of Alkanna tinctoria and is grown majorly in the South European region. Traditionally, alkanet root powder is fine red in color and used as a dyeing agent in cosmetic industry and coloring agent in food industry. In Indian Market alkanet root powder is known as “Ratan Jot” and is utilized for coloring curries. Alkanet root is widely used in the Australian market as food coloring agent, but is banned for consumption in European Union region. With day by day increase in the application of alkanet root powder in various industries, increase in market demand for alkanet root powder is anticipated in the forecast period.