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Not only is it a good way to shout out your brand, but also for SEO. Google treats this kind editorial favorably. This is something that even large corporations have noticed. Most SEO experts will tell that copying content is a big no-no for search engines. A page that is issued one has no duplicate content concerns, and it will often rank especially well. press release example new hire
There are less obvious advantages to using a reliable press release wire service. Many twitter users, including journalists and influencers will have auto-posts set up on newswires based upon certain keywords. If your press release title has a short URL linking directly to your website, you could be on your way to obtaining many back links.
A press release allows you to make use of social media to share your information with all your contacts. Google's search engine rating still includes factors such as shares and likes. It is important to have a wide distribution and be relevant in all sectors. Make sure to reach out to industry influencers and thought leaders. This is your chance educate decision makers in various organizations on what you do. Better yet, get them to interact with you. click to read more
To take the press release to the next level, consider suitability of a YouTube press release or incorporate links to your YouTube videos in your press release. Google loves YouTube (for obvious reason - it owns them!) and if you can get substantial views, momentum is gained. If your video has back links, i.e. is republished elsewhere (esp. you can republish it on other sites (esp. YouTube monitors these types of activities and will rank your videos higher.