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Consumers are looking for tips to stay healthy both physically and emotionally during the COVID-19 pandemic. Bone broth protein is emerging as one of the solutions to keep people healthy and help those who are not so healthy. Companies in the Latin America bone broth protein market are capitalizing on this opportunity to boost the availability and supply of food & beverage (F&B) products, pet food, and other consumables through conventional supermarkets and online retail platforms.
During this ongoing coronavirus pandemic, bone broth protein is being publicized as one of the traditional healthy foods, which helps to boost immunity and maintain gut health. Manufacturers in the Latin America bone broth protein market are taking advantage of this opportunity, as bone broth is popular in all different cultures and cuisines.
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Consumers are usually confused between the nutritional benefits of bone broth protein and collagen. Bone broth has better electrolytes, sourcing, and processing as compared to collagen. However, collagen has improved amino acid content as compared to bone broth. Nevertheless, collagen is heavily processed, whereas bone broth protein is organic, non-GMO (Genetically Modified Organisms) in nature, and is ethically raised for consumption. Such findings are contributing to the growth of the Latin America bone broth protein market.
Companies are boosting their production capabilities in chicken bone broth powder, as bone broth has more hydrating electrolytes as compared to collagen powder. Moreover, bone broth has several times more potassium as compared to collagen powder. Thus, the disadvantage of rich amino acid content in collagen is offset by several advantages of bone both protein.
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Clean ingredients, grass-fed beef bones, and organic chicken bones are being highly preferred in sippable bone broth powder products. This explains why poultry and beef bone broth are estimated to dominate the market in terms of revenue in their respective order among all source types. The high prevalence of skin, joint, and gut issues in individuals is acting as a driver for stakeholders in the Latin America bone broth protein market. Immune-boosting and palatable flavors such as mushroom chicken bone broth, turmeric ginger bone broth, and coconut curry lime bone broth products are especially grabbing the attention of consumers during the coronavirus outbreak.
Manufacturers in the Latin America bone broth protein market are collaborating with renowned chefs to introduce mouth-watering flavors in products and incorporate real ingredients. The burgeoning growth of online retail is creating scope for reviews and recommendations by consumers, which are influencing buyer decision. Manufacturers are boosting their production capacities in slow-simmered chicken bone broth with healthy fats to suit the requirements of health conscious consumers.
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The Latin America bone broth protein market is expected to reach ~US$ 8 Mn by the end of 2031. Frozen bone broth products are gaining prominence via retail stores and direct-to-home delivery streams. Bone broth protein is gaining popularity as a savory beverage and a nutrient-dense soup, which are being coupled with herbs & vegetables to promote weight loss in consumers. Improvements in joint health and digestion with the help of bone broth are grabbing the attention of both stakeholders in the Latin America bone broth protein market and people.
Various cultures in Latin America consider bone broth as an elixir. Food and beverage products involving bone broth protein are being touted by athletes and nutritionists.
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Pet food is creating business opportunities for manufacturers in the Latin America bone broth protein market. This explains why the Brazil bone broth protein market is predicted to advance at a favorable CAGR of 6.4% during the forecast tenure. Bone broth supplements are being produced for cats and dogs, which help to give nutritional boost in animals. Pets recovering from a surgery or illness and residing in extreme weather conditions are being allowed for bone broth supplements.
Consumers requiring a long life for their pets are opting for bone broth protein supplements. Adding nutritional toppers including bone broth in dry food, kibble, and raw food are helping dogs to thrive and strive toward a healthy and sustainable life. As such, manufacturers in the Latin America bone broth protein market are bolstering their production capabilities in antibiotic-free beef bone broth with no added hormones.