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Health Promoting Nutrients Boost Sales of Berry-based Squash Drinks

Blending is one of the most important procedures in the F&B processing industry. As such, blended products are anticipated to dominate the squash drinks market in terms of value and volume. This product type segment is projected to reach a volume of ~263,200 metric tons by the end of 2029. Hence, manufacturers in the squash drinks market are increasing their production capabilities to produce blended grape squashes.

Moreover, South Asia is estimated to reach the third-highest volume among all regions in the squash drinks market. It is estimated to reach a production of ~89,600 metric tons by 2029. India being one of the rapidly growing economies in South Asia, is also one of the largest producers of fruits worldwide. Hence, manufacturers in the squash drinks market are penetrating in other developing countries of South Asia to boost sales. They are also tying up with farmers to source good quality grapes to fulfill consumer demands for premium-quality products. Manufacturers are also boosting developing marketing strategies around health promoting phytonutrients, vitamins, and antioxidants in products.

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Rebranding and Simple Innovations Reverse Downturn of Underperforming Squash Drinks

Manufacturers in the squash drinks market are adopting various tactics to increase the sales of underperforming squash drinks. For instance, soft drinks firm Britvic partnered with Sainbury’s - a supermarket company, to rebrand and reformulate Robinsons squash into a new range products in their existing product line.

Companies in the squash drinks market landscape are adopting marketing tactics to increase consumer uptake. They are strategically staging their products with labels such as ‘Fruit Cordial’ range or ‘Fruit Creations’ squash collection. As such, the mixed fruit base type segment is estimated to reach a volume of ~293,200 metric tons by 2029. Hence, manufacturers are increasing the availability of squash drinks in mixed fruit base type.

Moreover, manufacturers are increasing awareness about adding squash in tap water to enhance taste. This trend is helping companies to increase consumption in the U.K. and maximizing incremental opportunities for both manufacturers as well as retailers.

Aggressive Investments and Adoption of Sustainable Production Practices in Squash Drinks Market

Companies are focusing on leveraging incremental opportunities in Europe, since the region dictates the squash drinks market in terms of value and volume. The squash drinks market in Europe is estimated to reach a value of ~US$ 400 Mn by 2029. For instance, Princes - U.K.’s food and drinks company, announced its £17 Mn (~US$ 22 Mn) investment in installing a new squash bottling plant in Bradford.

Stakeholders in the squash drinks market are increasingly investing in new technologies that boost production capabilities of companies on an hourly basis. They are upgrading their credibility credentials by adopting sustainable production practices. Companies are using recycled PET bottles to significantly reduce the excess weight of conventional plastic bottles. They are growing increasingly aware about their shared responsibility towards reduction of plastic pollution. Companies are investing in cutting-edge equipment to increase production and enhance production efficiency at sites.

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Manufacturers Increase Use of Natural Flavors to Meet Demand for Premium Soft Drinks

The squash drinks market is undergoing a shift in consumer preferences from alcoholic drinks to increased inclination toward premium soft drinks. Health-conscious customers are aiming to moderate their alcohol intake. Thus, manufacturers in the squash drinks market are capitalizing on this trend, and introducing fresh and natural flavors.

Manufacturers in the squash drinks market are tapping into opportunities in HoReCa to offer great tasting drinks to customers. Though added sugar products are projected to hold a higher value and volume as compared to no-added sugar products, more and more customers are demanding unconventional drinks sans sugar.

However, stakeholders in HoReCa are pushing sales of cordials to maximize their profit potential. They are investing in on premise dispensing systems to meet the growing demand for non-alcoholic drinks. Hence, manufacturers in the squash drinks ecosystem are aiming to increase their offerings in natural credentials with no added sugar. They are, thus, likely to tie up with stakeholders in HoReCa and strengthen supply chain of branded glassware and bar equipment to boost brand identity.