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Flavored Milk Market by Segmentation: Based on Product, Application and Region
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12/21/2021
Flavored Milk Market by Segmentation: Based on Product, Application and Region

Global Flavored Milk Market: An Overview 

Flavored milk market is expected to register healthy growth in the near future, despite growing awareness about the unhealthy amounts of sugar. Flavored milk includes artificial or natural flavoring mixed with milk, food colorings, and sugar. The flavored milk market products often have a higher shelf life than plain milk products, due to reliance on high-temperature pasteurization. Consequently, the flavored milk market also caters to high demand for refrigerated milk products. Major players in the flavored milk market also sell syrups and flavored milk powders which are largely in demand for their great taste. 

Tastes and flavors are aiding the expansion of the flavored milk market globally. Consumers around the world have developed peculiar tastes, which are important for market players to cater to. For example, According to Coca-Cola Amatil, a large bottler in Asia Pacific, South Australia is unique in its consumption of flavored milk, which surpasses the consumption of cola in the region. 

The flavored milk market is also witnessing a major challenge, due to growing health concern in mature markets such as the United States. A major study published in 2018, surveyed over 90 popular flavored milk brands in the United States. The study found that a flavored milk carton contained sugar levels similar to a can of soft drink. Many bestselling brands dish-out a day’s sugar in a single-serving. 

In order to move forward, players in the flavored milk market are likely introduce healthy varieties of flavored milk products. Such products containing minerals and vitamins may lead the way for future growth in the flavored milk market. 

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Global Flavored Milk Market: Notable Developments 

  • A recent study published in the journal of dairy science shows that it is possible to reduce sugar levels in various products without sacrificing flavors. The study tested products including yogurt, ice cream, and flavored milk. The study recommended the use of nonnutritive sweeteners, both artificial and natural resulted in lower sugar intake.   
  • The American Heart Association and the American Academy of Pediatrics have presented a list of policy recommendations which can impact the growth of the flavored milk market. These policies include higher taxes, subsidies for healthy foods, and new laws limiting advertising to small children. These policies were presented to state, federal, and local lawmakers. These policies are aimed at reducing sugar levels in milks, sodas, and other beverages. 

Global Flavored Milk Market: Key Trends

Global flavored milk market is expected to grow in a robust manner during 2018-2026, thanks to their mass popularity among children, few alternatives to popular flavors such as chocolate flavored milk, and busy lifestyle driving up the unscheduled consumption of milk. Healthy flavored milk also contains various nutrients such as flavored milk contains many nutrients like potassium, calcium, and magnesium. While substitutes like soft drinks and plant protein drinks pose a challenge to the market growth, increasing disposable incomes and changing consumer preferences are expected to boost demand. Additionally, innovation is making new-inroads with consumers with the introduction of new flavors. 

Global Flavored Milk Market: Regional Outlook 

The global flavored milk market report revolves around key regions including North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The flavored milk market is expected to register the highest total revenue growth in North America. The region is witnessing high levels of milk consumption and flavored products have gained a prominent position in the region, thanks to their prevalence in public schools. Additionally, the global flavored milk market in Asia Pacific is expected to register the fastest growth in terms of CAGR. The Asia Pacific region is witnessing a growing demand for new milk products, thanks to rising disposable incomes in the region. The region presents a major opportunity for global players as due to lack of long-established innovations in the region, there is a major scope for introducing new milk flavors.    

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The global flavored milk market: Competitive Dynamics   

The global flavored milk market is a competitive and fragmented landscape, thanks to large numbers of large players located in different regions. Some key players in the flavored milk market are Danone, China Mengniu Dairy, Inner Mongolia Yili Industrial Group, Amul, and Nestlé. 

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.
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