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According to the latest research by Transparency Market Research, the Meat-Free Chicken Tenders market is set to witness significant growth during 2021-2031. Demand for Meat-Free Chicken Tenders is high due to flexitarian population and growing vegan globally. Rising awareness about the health benefit offered by plant-based meat over animal meat and government initiative among the global market to reduce meat consumption is benefitting the market. But due to pandemic caused by novel coronavirus affect the distribution channel causing non-availability and due to high cost of production and raw material are likely to restrain the growth of the global market. Some of the Meat-free chicken which replaced conventionally processed meat are nuggets, sausage, burgers, and others.
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For animal rights campaigners and NGOs, platforms like Facebook, Twitter, Instagram, Reddit, and others have provided a forum to promote awareness of animal cruelty and severe environmental repercussions of the consumption of meat. The meat-free chicken tender trend to grow, encouraging people to eat more seeds, legumes, fruit, and vegetable. Excessive consumption of conventional meat or animal-based meat results in diet-related issues such as diabetes, heart diseases, obesity, and cancers, and on the other hand meat-free chicken made up of plant-based meat does not give rise to such diseases.
Meat-free chicken trends tend to replace animal processed meat products such as nuggets, sausage, burgers, and many more, as they contain a lower level of saturated fat, cholesterol, calories than conventional meat. They mostly contain a higher level of zinc, iron, calcium, and micronutrients.
The awareness among the society about the vegan food and its benefits and driving growth it has been observed that meat-free chicken tenders market has the largest market especially in Germany, U.K, and Italy or we can say the European market. Although human health and animal welfare are significant motivations in the decrease of animals products, most of those participants have listed environmental concerns as key motivators. The labeling criterion is relatively stressed by European plant-based meat markets.
The market in Europe is expected to increase rapidly over the prediction years because of the excellent consumer prospects for meat products from vegetarians and vegan products and the strict anti-animal cruelty policies. Capacity growth, product innovation, and mergers and acquisitions are key manufacturers to adopt strategic initiatives to expand their sales in the regional market.
For Example, in June 2020, Beyond Meat has announced the expansion of its European manufacturing capacity with the acquisition of a new Enschede industrial facility, the Netherlands; and by opening a new co-manufacturing facility with Zandbergen World’s Finest Meat in Zoeterwoude, the Netherlands.
In addition, in future years, the requirements for meat products based on plants are likely to increase because consumer health concerns about animal protein sources, ethics, and environmental issues are on the rise among consumers.
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Regional market expansion is described by the growing consumption of non-meat products and increased consumer awareness of the possible risk of consuming tainted meat products.
The traditional meat markets in the United States are confronted with detrimental repercussions of the coronavirus outbreak. During the pandemic, however, foodstuff sales skyrocketed through online food selling retails sites. As consumer opinions revolve around food sustainability and safety, demand for plant-based cuisine is expected to significantly expand.
Some of the key manufacturer and key player of Meat-Free chicken tenders market includes Sarpinos pizzeria, Jailbird, Dog Haus, Gardein Ultimate Plant-Based Chick’n, Daring Foods, MorningStar Farms Chik’n, Alpha Food, May wah with Lily’s Vegan Pantry, Beyond meat, Tofurky, Yves Veggie Cuisine, Before the Butcher, Quorn Foods, The Meatless Farm Co., Gold&Green Foods Ltd., Beyond Meat, Amy’s Kitchen and others