5 Best Reasons to Choose Premium Design for Your Small Business Website

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Such a design is called minimalistic, in which there is a minimum amount of any tweaks and various design elements. Although the option to choose a more complex design option can be tempting, the main argument in favor of minimalism is the facilitated perception of the content by the visitor, which is an important plus in the era of dependence on behavioral ranking factors.

In this article, we'll take a look at the top reasons why you should use a minimalist design. More info here: https://fireart.studio/web-design-services/

Increase page loading speed

Website loading speed

This is one of the main reasons for choosing a site template, the longer it takes to load pages in the user's browser. While not everyone has access to a high-speed connection, and such people will not wait for the page to load, they will simply return to the search or go to another site.

A high loading speed also gives a positive SEO effect, and this ranking factor was officially announced by users of the systems.

Trend 1. Personalization

The essence of personalization is to direct a specific user, depending on the received data, predicting his needs. With the help of personalization, you can create content that is relevant to your expectations. Thus, influence the conversion and satisfaction of the visitor.

One way to implement personalization is cookies and a web pixel. When a user enters the site, he is assigned a unique ID. As the user interacts with the site - scrolling through pages, filling out forms, writing comments, navigating through tabs - these events are tracked and saved. As a result, a huge amount of data is accumulated, which, after analysis, will tell us about his desires and preferences. Based on this data, you can create personalized offers.

Trend  2. Customization

We are used to choosing which design and which applications to install on the phone according to our preferences. In the same way, we would like to change the services that we use.

Customization is a powerful tool that allows you to customize the configuration of a service to make it more convenient to use. In addition, it allows you to feel like its creator. This can be the personal account of the bank, where everything that is not needed is removed, which we rarely use. But all the most necessary things have been taken out.

Trend 3. Voice interface

Interacting with screens is a well-developed story. The screen will remain even when the voice interface works well. If only because a person perceives 90 percent of information with his eyes. Visual perception is basic. Voice - auxiliary.

Trend 4. Chat bot

The chatbot, just like the voice interface, does not replace interaction channels, but adds one more. Advantages of using a bot: there is no long waiting in the queue or search for an answer to a client's question - it responds instantly. This helps to reduce customer service costs.

Trend 5. WebGL2

WebGL2 provides a completely new level of texture display and rendering of 3d objects, as well as playback of photos and videos in 360 formats. Works great with stories such as:

• promo pages; 

• contests; 

• exclusive product; 

• to explain the work of technically complex products;

adds interactive elements to the page.

The best web designers are always busy

When I was leading the furniture website design examples and optimization teams, from time to time I met a good designer with an adequate price list. Can you guess what I did in such cases?

I hired them full-time, thereby removing them from the market.

I had more than enough work to keep them busy. And a good designer is indispensable if you have a large website. I quickly hired them and gave them so much work that they stopped freelancing.

It happened all the time.

Pumped up designers know their worth and they are super expensive. Younger designers with talent beyond their value are only available for a very short period. Either the client hires them on his staff, or they understand how much they really cost and raise their price tag. Despite all this, it is very difficult to find talent at the right price for a new business.