Why Marketers are using QR Code Advertising?

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One of the quick wins is incorporating QR codes advertising. Ideally, QR codes advertising refers to printing QR codes on your different in-hand advertising strategies. Therefore, when the target audience scans the QR code, they are directed to your landing page, or they can read your advert.

The idea of QR codes has been with us for as very long time. Businesses have used QR codes on different printed materials, helping them to achieve different objectives. For instance, stores print QR codes on direct mail or postcards, and send to their customers. That way, they are able to send shopping coupons, and attract their customers effectively. In addition, the QR codes can be used to share a link to your landing page, so that when customers scan, they are shown different products that you offer.

So, why use QR codes in your marketing methods? In this post, we will share some great ideas when it comes to enhancing the in-hand marketing campaigns, by a way of embracing QR codes. Keep reading to find out more.

1.    Provide Consumers Lots of Information About Your Company

QR codes advertising gives a company an opportunity to share company details with their customers. Therefore, the advertiser ads the company details like physical location, operating hours, or even direct them too a website where they can find a lot of information they have been wanting to know.

2.    Send Coupons To Customers

QR code advertising is a good technique of sending coupons to your customers. Therefore, when sending gift cards or seasonal greetings to your prospects, you could add a QR code with a redeemable coupon. When the prospect receives the greetings card, they can scan the QR code to see your advertisement as well as the coupon.

3.    Effective Way to Track Campaigns

A top reason we are seeing QR codes advertising is because of the possibility to track the marketing campaigns. You can tell the number of people who see your advert by looking at the traffic generated through the QR code scans.