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The festive season sweeps the world from the start of November to the end of December. It's a time when people relax, splurge, and chill. From mid-year onward, online retailers begin promoting their products.
What can you do to survive in such a highly competitive market? An apt answer is to hire a leading mobile app development company to assist you in getting a mobile application developed for your business.
Apps consume more than 90% of current time on mobile devices. For those businesses that do not have apps yet, they are missing out on a highly effective way to target their audience in the digital age. The holiday season is a critical time to engage target markets. You can entice customers to use your app for holiday shopping if you keep your brand and its products in their minds.
Utilizing mobile phones to enhance business sales is possible in several ways. Here are a few of them:
Offers exclusive to apps and push notifications
Your store will benefit from the festive season if you have an incentive to get more sales. Offer them amazing discounts and deals to make this happen. In this case, utilizing in-app notifications can be used to remind shoppers of the upcoming holidays.
Enable Social Media Authentication to Login
As reported by LoginRadius, 80% of users prefer social login over traditional forms of sign-up. 73% of users prefer email sign-up over mobile signing. Therefore, there will be a greater chance of user signups and initial gratification.
Point Users to Download Your App
Ensure your ads, TV spots, email newsletters, landing pages, social ads, blog posts, and website contain a clear call to action to download your app. Many brands fail to include a download icon despite knowing how easy it is to do. It is important to remember that people won't know what to do if there is no entrance. Be wary of relying on them to find you proactively by searching on their own. It is up to you to provide the way.
Engage buyers via social media announcements
Nowadays, modern-day businesses use social media to promote their mobile apps. Make your users aware of the promotions and discounts running in your mobile app by creating festive sale events.
Rewards for App Sharing
As a marketer, you're tasked with finding new markets for your product or service, but that doesn't mean that all the work lies in your hands. Make the sharing of your app easy by offering your users a reward for sharing it with their friends. Your efforts will be greatly rewarded.
Set Up Festive Visuals
Business apps need to reflect this essence of the festive season, which is a time of celebration. When businesses use festive-themed visuals and promotions, they are more likely to engage their customers. By doing this, you can attract the attention of customers.
Users can shop from the convenience of their mobile phone, thanks to mobile apps. As a result, customers will no longer need to leave their homes to pick up items of their choice. People are less likely to be stuck in traffic during the holiday season to make a purchase when the holiday season seems to be approaching fast.
Therefore, we can safely conclude that mobile apps have a major impact on the eCommerce industry. You should develop a business application if you don’t already have one in order to reap progressive rewards.