Here is How To Use QR Codes for Marketing Campaigns

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One of the trends right now is use of QR codes for marketing. So, what is a QR code and how are marketers using the technology to the benefit of their brands?

A QR code is a scannable image that your customers can read using their Smartphone cameras. QR codes comprise of a number of black squares and dots that represent certain information about a brand. To decode the information, the customer has to scan the image, to find out what is in the image.

QR codes have been used on printed material to generate coupons, provide links to company website / social platforms, and in augmented reality.

For coupons, marketers could print a QR code on a direct mail, or any other offline campaign like posters. When the recipient scans the QR code, there is a link directing to a website, or he gets a special code that he can use for the next shopping. Likewise, QR codes can be used to direct customers to a Facebook, where they can follow you for important updates.

So the question is, what other creative methods can the advertisers use to target their audience?

Ideally, there exist endless possibilities when it comes to incorporating the QR codes in your marketing campaigns. Let us look at some of the ideas, based off in-hand advertising concept.