Egg Wash Alternative Market - Global Industry Analysis, Size, Share, Growth

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Global Egg Wash Alternative: Market Outlook

Egg wash is made from beaten eggs, which are mostly used to make baked products such as pastry, shiny, and brown in appearance. Egg wash alternative is a fluid solution containing ingredients intended to replace an egg wash for glazing the surface of baked products. Most of these ingredients are plant-based and provide clean label solutions to the consumers. Egg wash alternative mainly contains ingredients like vegetable oil, soy milk, rice or almond milk, fruits based, cream, milk, butter, yogurt, and honey. Egg wash alternatives are the vegan product that suits the most prevailing trend in the food industry recently.

The global plant-based egg alternative ingredients market is anticipated to rise at CAGR of 5.8% accounting to nearly US $ 1.5 Bn till 2026.  North America dominates the egg wash alternative market accounting for nearly 45% of the total market share. The important factors that are driving the egg wash alternatives market are vegetarian diets, demand for sustainable products, enhanced functionality of plant-based ingredients, and reduction of allergens, longer shelf life, improved functionality, and lower price volatility.

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‘Non Allergic’ Label Is Giving Traction to Egg Wash Alternative Market

The egg is one of the most common food allergens. According to the Food Allergen Labeling & Consumer Act (FALCPA), the egg must be disclosed on food product’s allergen factsheet or on its statements of ingredients to alert consumers about its presence. Egg allergies affected nearly 0.5-2.5% of young children with symptoms such as mild rash and anaphylaxis. Due to the rising concern towards the allergic effect of egg products many consumers are shifting towards egg wash alternatives to seek an allergen-free option. Adding to these labels, manufacturers are producing non-GMO, dairy-free, and vegan egg wash alternative that goes in parallel with the recent trend of the food industry.

Global Egg Wash Alternative: Market Segmentation

Enhanced functionality provided by the egg wash alternatives is boosting its demand in the market. Based on the product type, features offered by protein, milk, and soy is that they provide good crust browning. The oil used as an egg wash alternative gives good shine and crunchy texture to the baked products whereas cream recreates the color of an egg without giving oil flavor. The melted butter adds crispy texture, excellent flavor, and flaxseed gives good shine and binder to bakery products. This way egg was alternatives that provide much better properties like functionality and sensory than egg wash in various bakery products.

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On the basis of product type, global egg wash alternative market can be segmented as:-

• Milk, cream or butter
• Vegetable oil
• Maple syrup or honey
• Yogurt
• Soy, rice or almond milk
• Fruit based glazes

On the basis of functionality, global egg wash alternative market can be classified as:-

• Surface browner
• Blinder
• Sealer
• Glazing

On the basis of application, global egg wash alternative market can be classified as:-

• Soft breads and rolls
• Buns
• Puff pastries
• Savoury
• Cake &Muffins

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Global Egg Wash Alternative: Key Players

Some of the key market players in the egg wash alternative market are Puratos, Dawn Foods, Pak Group, Par-Way Tryson, Agropur Ingredients, Zero Egg, Corbion, KMC and others.

• Puratos has developed its egg wash alternative named Sunset Glaze which is uniquely manufactured under UHT treatment which makes it ideal for storage and convenient in use.
• In 2018, Pak Group has launched dairy-free vegan and gluten free egg wash alternative under its brand Bellarise in North America.

Global Egg Wash Alternative Markets: Trends and Opportunities

The finished appearance of the end product is gaining importance than earlier in the bakery industry. The appearance of bakery foods often affects consumer perception about the product. Egg wash alternative is designed to meet this crucial need for the shiny and quality look of the pastries, cakes, muffins, buns, and bread. This need is driving the growth of the egg wash alternative market. The major cause that is influencing the egg wash alternative market are advantages such as food safety and protection against contamination and allergic reaction. The egg-based products have a major disadvantage of shorter shelf life due to which egg wash alternative is gaining popularity and more preference from the consumers. The price fluctuation and availability of eggs is creating challenges for the manufacturers. The price volatility and uncertainty have shifted many manufacturers towards the production of egg wash alternatives. The trend for sustainability is not only encouraging consumers but also manufacturers to switch on egg wash alternatives which are derived from plant-based ingredients. These two factors are further driving the egg wash alternative market by the supply side. Moreover, the egg wash alternative is costlier to traditional one which may restrict the growth of egg wash alternative market.

Regionally North America dominates the egg wash alternative market due to presence of large number of vegan population. Owing to rising health awareness and people shifting towards vegan diet the egg wash alternative market is expected to witness rapid growth in Europe and Asia followed by the Middle East and Africa.

The food and beverages sector has cemented its place among the global populace firmly over the years. This sector attracts considerable investments and subsidies from numerous government and non-government organizations. The trends and popularity regarding specific sub-categories are dynamic and help in structuring the overall growth. The trends are a way of answering the needs of the consumer. The players in the food and beverages sector have to adapt to the changing trends, which helps increase revenue-generation opportunities.

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