Specialty Printing Substrates Market - Global Industry Analysis, Size, Share, Growth

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Specialty Printing Substrates Market: Overview

• Printing substrate is a physical material on which an image is printed. It can be used in various applications. For instance, conventional solvent and eco-solvent printing delivers crisp images with bright colors. However, specialty printing substrates can be used in the most unexpected places such as floors in corporate lobbies and display areas, windows in shops and vehicles, pools and aquariums, and walls.
• Substrate synthetic paper is a durable and lamination-friendly solution that is engineered to meet many specialty printing applications from waterproof menus and tear-resistant maps to heavy-duty manuals for industrial job sites. Bright silver, clear, and white pressure sensitive papers are resistant to chemicals. These possess excellent bond strength. They have long term adhesion indoors and outdoors, and possess superior surface smoothness and conformability.

Key Drivers and Restraints of Specialty Printing Substrates Market

• Increase in demand for advanced printing technologies such as 3D printing, hybrid printing, and micro-dispensing is likely to boost the demand for specialty printing substrates in various applications such as packaging, publishing, printed electronics, and decorative designing
• In marketing, the packaging of a product gives information about the quality and standard of the product. Therefore, product manufacturers want the packaging of their products to be more attractive so that they can sell them quickly in the market. Hence, demand for specialty printing substrates has been gaining momentum in the packaging industry.
• Availability of low-priced alternatives is a major restrain of the specialty printing substrates market

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Global Specialty Printing Substrates Market: Segmentation

• The global specialty printing substrates market can be segmented based on type and application
• Based on type, the global market can be divided into PVC synthetics, polyester, wood, dark & transparent synthetics, pressure sensitive papers, metallized board, and post-consumer waste papers (PCW). Synthetic paper eliminates the need for lamination, and is resistant to water, chemicals, and tears. Synthetic paper can be perforated, laser die-cut, scored, folded, and punched. Rigid vinyl PVC offers excellent durability and is easy to use. It is resistant to UV degradation, and possesses good rigidity and low flammability (resists ignition).
• Based on application, the global specialty printing substrates market can be segregated into packaging, automotive, electronics, and others. The automotive segment is projected to hold key share of the global market during the forecast period.

Global Specialty Printing Substrates Market: Regional Segmentation

• In terms of region, the global specialty printing substrates market can be split into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
• Asia Pacific is the leading consumer of specialty printing substrates, followed by North America and Europe. Asia Pacific is expected to be the largest global specialty printing substrates market in the near future due to the growth of building & construction and packaging industries in the region. China and India are also undertaking initiatives to attract major automotive manufacturers to manufacture specialty printing substrates. Specialty printing substrates are not only used for printing graphics, but are also employed in printing electronic components. Hence, they are used for functional printing. Specialty printing substrates are used in various novel applications such as photovoltaic, OLED displays, sensors, RFID, batteries, and OLED lighting.
• Growth of economies and rise in middle-class population in countries in South and Central America, such as Brazil, Argentina, and Costa Rica, have boosted the food & beverages industry in these regions. This, in turn, is propelling the specialty printing substrates market in these regions.

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COVID-19 Impact on Global Specialty Printing Substrates Market

• The COVID-19 pandemic has adversely affected the global specialty printing substrates market. Manufacturing of automotive and electronics across the globe suffered a temporary shut down during lockdowns. Measures such as social distancing also impacted operations adversely. However, recovery of global demand for automotive and electronics after lockdowns augurs well for the specialty printing substrates market in the short term.

Key Players in Global Specialty Printing Substrates Market

The global specialty printing substrates market is fragmented, with companies focusing on integrating advanced technologies to improve their market share. Companies are offering a complete portfolio of products, and are focusing on different business strategies to strengthen their position in the market.

Key players operating in the global specialty printing substrates market are:

• AMS Print & Mail
• MGX
• Ultraflex Systems, Inc.
• Sierra Coating Technologies LLC
• PPG Industries, Inc.
• Midland Specialty Paper & Film
• Cosmo Films

Global Specialty Printing Substrates Market: Research Scope

Global Specialty Printing Substrates Market, by Type

• PVC Synthetics
• Polyester
• Wood
• Dark & Transparent Synthetics
• Pressure Sensitive Papers
• Metallized Board
• Post-consumer Waste Papers (PCW)

Global Specialty Printing Substrates Market, by Application

• Packaging
• Automotive
• Electronics
• Others

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Global Specialty Printing Substrates Market, by Region

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Russia & CIS
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • ASEAN
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

Companies in the Specialty Printing Substrates market have increasingly shifted gears with wide application of digital technology across the continuum, from raw material sourcing to manufacturing to generation of final output, to warehousing to final distribution operations. Among the various affects, the market is witnessing new growth economics due to thinning of line between specialty and commodity businesses that are associated with the larger ecosystem. At the same time, new growth parameters are being vigorously being debated as industry stakeholders put greater emphasis on the circular economy processes.

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