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Illuminated Signs - The Benefits
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1/31/2021
Increase in visibility offered by illuminated signs is also beneficial for visibility to your customers.

Monument signs are a form of Illuminated Signs Geneva IL. These are most often used as billboards that offer information, such as sales signs or route directions. Illuminated non-illuminated signage differs from monument signs in that it is not designed for outdoor use. Most illuminated signs have been classified into three categories: freestanding, mounted directly to a building's exterior wall and internally illuminated. When internally illuminated, the electric components are housed inside the building itself or placed on the surface.

Today's lit signs come in various types, including LED lights, neon lights, and fluorescent bulbs. LED lighting is extremely effective because of its dominance, which is almost twice as bright as conventional incandescent bulbs. To increase the intensity of LED lighting, manufacturers utilize a technique called "cool" discharges. This technique requires using less current than traditional incandescent discharge methods. Incandescent light is very bright, but it also consumes more energy in terms of its consumption of energy and power.

Neon signs, like LED lighting, are popular because they can be designed to be slim, lightweight, and with great visibility. When designing an illuminated signage display, you should try to incorporate as many of these features as possible. Below we provide a brief description of five advantages below. When combined with other advertising mediums, these advantages can help you improve your brand visibility, attract new customers, and increase revenue.

Cost Effective - In comparison to standard outdoor building signage solutions, it is important that you consider the cost effectiveness of your options. Illuminated signs offer a wide range of cost effective options. These include LED models, which have been proven to be the most cost effective solutions available today. Plus, you can create these signs from materials that are surprisingly low cost, such as clear vinyl, and still create a high impact.

Visibility - Another advantage associated with LED signs is that they offer the maximum amount of visibility. Traditional outdoor lights cannot be placed in areas that require higher visibility. Illuminated signs can be designed so that the letter letters are at the top of the sign, or so that the letters are below the sign. Because the letters are on top, people will be able to read the information contained in the sign clearly. In contrast, with traditional types of lighted signs, it may be difficult to see the letters of the words, which may cause passersby to be distracted.

Durability - With LED signage, you are not subject to as much wear and tear as you would with a standard type of sign. Traditional monument signs, for instance, must be replaced every few years due to the elements. However, with illuminated signs, this is not a concern, as they are specifically created to last for years. They will not fade like the sun will over time, which can result in an investment in an outdated signage solution.

The benefits of using LED lights in your advertising, brand promotion, and in your business signage are plentiful. In addition to all of the above mentioned benefits, illuminated signs give a person a visual image of who you are, what your brand is, and what your company does. This is the perfect solution for brand promotion, when you want to engage the public with your brand and its values in a visually appealing manner. Additionally, LED lights are a very cost efficient solution for your business lighting needs.

When comparing Illuminated Signs against other types of signage, such as the ever popular neon signs, many will agree that the benefit of Illuminated Signs easily outweighs the benefits of neon lighting. When comparing, a person needs to look at the amount of lumination that is provided by illuminated signs. One-way clear signs are the highest lumen option that a sign can have. Two-way clear signs allow for a greater amount of lumination than non-two-way options. Non-two-way options only provide a fraction of the lumination of illuminated signs.

Another comparison that needs to be made between LED lit and non-illuminated signage is the fact that they create a more dynamic appeal to your brand. Brand recognition is paramount in today's competitive business world. With a clear sign, your brand is immediately recognizable. People notice and recognize the bright colors and the smooth font of your brand, immediately associating it with your product or service.

Furthermore, when compared to other outdoor lighted business signs, illuminated signs offer more safety and security. An obvious benefit here is increased security for your customers. Many potential customers may not be familiar with your business or may not be able to fully read your brand, so providing them with an additional visual reference point is always beneficial. Illuminated outdoor lighted signs help people identify what it is that you are selling, increasing the likelihood of a sale. Finally, the increase in visibility offered by illuminated signs is also beneficial for visibility to your customers.

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