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With the COVID-19 outbreak, the government has taken steps to limit people’s ways of interaction. This has significantly changed how they interact with brands and do business. The good news is that an experienced SEO company in New York can help your business implement powerful SEO strategies to maintain a strong online presence and stay relevant now and in the future.
The panic caused by the pandemic has led many businesses to cut down their marketing and advertising spend. In these tough times, this can have a negative impact and make a bad financial situation worse. Businesses need to take better steps now to increase sales growth and survive in the future. One of the most practical things that businesses can do in the current scenario is to implement the right SEO strategies to maintain a strong online presence and build their brand. Depending on your business, you need to alter or invest in new SEO strategies to better adapt to these volatile and uncertain times.
SEO is more important than ever now as people are searching online for products and services more than they have done before. According to searchenginejournal, in a recent survey, 1 in 3 customers have already changed their shopping behavior, and 47.2% of US internet users polled said that they are avoiding shopping malls and centers. Consumers are using the internet to learn how businesses are handling COVID-19 restrictions, evaluate their buying options, and buy what they need online. In other words, online search is now more critical than ever. SEO requires consistency and gains are long-term, not short-term. So, regardless of the situation, businesses should focus on implementing SEO strategies to attract high-quality visitors and maintain a strong online presence in order to succeed when the current crisis passes.
Here are a few SEO tips to help your business website overcome the impact of the pandemic:
Local SEO: Today, people are buying local products and services more than ever before. Implementing local SEO strategies to boost your online presence in a particular location will help you reach out to your community. Here are some ways to help local customers find you:
To make sure search engines can find your business website and verify if it’s authentic real, post photos, business hours, support availability, contact details and relevant information. By helping your audience, this will improve your SEO.
Create quality content: Creating quality content is one of the keys to improving SEO. According to business.com, businesses that publish 16 blog posts per month get approximately 3.5 times more traffic than businesses that publish fewer than that. Posting informative content on a regular basis and updating your older posts will inform search engines that your content is fresh, up-to-date, and relevant. Content creation is a time-consuming process and to succeed you need to post evergreen material. This will lead users to refer to your content time and time again to find the information they need. Good content stays relevant year after year. Along with evergreen content, create resources, FAQs, and posts that answer COVID-19 queries in relation to your business and industry. You can use a social media management tool like Hootsuite or Buffer to streamline sharing posts to social media. There are various methods to schedule your content across various social networks.
Avoid keyword cannibalization: You have done keyword research, identified the right keywords, and created content that engages visitors in a conversational manner, but you notice that the most important pages are not ranking well as other pages. Keyword cannibalization could be the reason for this. Keyword cannibalization occurs when multiple pages of a website compete to rank for the “same keyword” in search. When you have multiple pages focusing on the same target keyword, it can confuse Google and harm your SEO. Sometimes, none of the pages will rank for the keyword. Sometimes, a page with a lower value can rank higher than a desirable page. If there are internal links from posts or pages linking to multiple pages trying to rank for the same keyword instead of to the most authoritative page, it can send visitors all over your site. To avoid this, choose a different topic for each page, and find the best target keyword most relevant to the topic. Each page of your website should have one unique target keyword, accompanied by its keyword variations.
Improve the site’s loading speed: Website speed is an important factor in improving SEO. If your website have a slow loading speed, the visitors immediately give up and choose your competitors instead. To check how fast your site opens on your mobile and desktop using Google’s PageSpeed Insights tool. If the testing gives you a bad result, check the resolution and size of the image files. If these too large (for instance, when using a large file for thumbnail), you would need to lower the resolution of the file and compress it. You can use the TinyPNG tool to do this.
Build relationships for backlinks: If you are expanding your network, don’t forget to build backlinks. Building high quality back links is a necessary but challenging SEO task. Back links tell Google that your content is trustworthy and reputable. To build trustworthy links, ask your new or existing business partners whether they can add your site’s link to their page. Create content as a guest blogger to the other website to reach out to a wider audience and help them by providing valuable information. You can ask relevant influencers or thought leaders to read your content and share it with their audience if they find it interesting.
Many businesses think that scaling down marketing activities now is the right step, but this can prove detrimental to your SEO efforts and hurt you in the future. To maintain a strong online presence, businesses need to apply the right SEO strategies to be visible now and post-Covid-19. SEO experts in an established search engine optimization company in New York can help you implement the right SEO strategies to help you stay ahead of the competition and set your business up for success after COVID-19.