Top 6 Tips to Boost Your Content Marketing Efforts

Information may not be reliable

Image by Diggity Marketing from Pixabay 

If we trace back to the first content marketing piece ever, we will find out how this marketing strategy helps businesses grab a wider audience. In 1996 John F. Oppedahl, an American newspaper publisher, first introduced the term content marketing in discussion with the American Society for Newspaper Editors.

Little did he know, the phrase has changed how the world views the marketing itself. Content marketing isn't just a tool to generate leads; it symbolizes a brand representing the audience it targets.

Creating compelling content marketing needs huge effort both in time and money. A brand that puts content marketing into account must take strategic action to produce a wholesome outcome.

In this article, we will dig into remarkable information about content marketing and tips on how to maximize its efforts.

The Benefits of Content Marketing For Business

Via Feldmancreative

Content marketing is undisputedly needed for every business to improve its performance. It staples journalism and marketing into a single tool that helps catch the audience's attention and leads them to embark on your brand’s journey.

Build Awareness

Using content marketing is an excellent way to acquire a brand's awareness. It is a shortcut to introduce your brand in public. Content marketing is also amusing as it helps grab the audience's attention in a single glance.

It can be in the form of textual and visual content such as Instagram post or video content like explainer videos. In short, it is every content form that aims to benefit businesses. Only then it is called content marketing. 

Today's internet landscape and social media platforms also help businesses induce their brands' awareness better. Therefore, it makes content marketing more valuable than ever. 

Signify Brand's Online Presence

Your content marketing can also be your online representation. As the world moves towards digital, an online presence is crucial for businesses to have. 

The audience doesn't care whether you are running a business from an actual office or in the garage. Your offline place won't be such a matter (most of the time) if you have a robust online presence. 

They will also judge you first by the content you share on social media. If it's interesting enough for them, you can expect a significant improvement, such as followers or subscribers on your platform.

Then, your content marketing strategy will be one of the keys to your business success. Therefore, maintaining a steady content marketing effort is wise to do.

Boost Traffic

Simply put, the more users share your content, the higher your chances are for gaining massive traffic to your site. The question is: how so?

First off, every content marketing must have a call-to-action (CTA). It’s the text, button, or link that goes to your landing page. 

An enticing piece of content can lead the audience to take action immediately. It can be because of curiosity. Or they want help with your brand. In brief, the audience takes an interest in your business seriously, and it's a good idea since everything about you is on the website.   

Increase Conversion Rates

Eventually, you will get the utmost outcome of all: higher conversion rates. This result won't be surprising as content marketing's sole purpose is to increase conversion rates and generate leads.

It is all started with compelling and enticing content that speaks to the audience. It leads them to feel represented and gives a sense of urgency to solve a problem.

For example, unique content will reach out to a specific audience that has been targeted before. When it goes on their devices, the internet cookies will help you remind them to check out your products. This is the way you can increase conversion rates by producing valuable content marketing.  

Top 6 Tips to Boost Content Marketing Efforts

Via Chris Parente

Now that you understand how important content marketing is for your business, let's look at how we can improve our efforts to get the maximum result.

1. Build The Audience

First and foremost, who is your audience? Why do you want to target them? Is there an existing audience, or do you want to build them from the ground?

Answering these questions is vital to understand whether your business has a chance for the next five to ten years. You don't want to create something 'viral' at present and not by tomorrow. If you want it that way, the prospect of a successful business might fall into the pitfall in a matter of time.

That's why it's essential to understand who you are targeting for now and future. By then, your content marketing will reflect on the market you are targeting.     

2. Know The Audience's Needs

After answering the fundamental question, the next would be: what does your audience need? Will your product or service solve their pain point and come out as a hero?

Think about it, why are there a bunch of products with similar value? Doesn't the audience feel overwhelmed with the number of incomparability products? No, in fact, the market is rarely saturated.

On the other hand, it's evolving. Although the market is dense, there will be a dark horse out of nowhere to join the game.

The question is: are you the dark house? Do your brands offer something else that improves your audience's life experience?

Your content marketing can help you with these questions. And with a correct and proper strategy, you can be the hero in the industry.

3. Set Your Goal

Setting a goal can boost your marketing efforts seamlessly. If you know what you are trying to pursue, you can strategically decide a scheme to achieve that goal.

Although it's already apparent what content marketing's goal is, you can narrow down to what is crucial for your business first. For example, if you are new in the industry, it's best to approach the audience to introduce your brand solely.

Hence, brand awareness is what you pursue first before acquiring leads and even customers. 

Let the audience know your existence; and create an engaging story that interests them, since it is vital to make a solid foundation for rookies to join the market.

4. Make A Content Plan

It is wise to create a content plan after you know who your audience is. Once they are used to your content, they will expect more from you, which is the first success.

Although it's a bit demanding to make a plan, it's actually useful for your brand in the long run. Position yourself as the audience. Would you stay in the brand's platform with more or less content?

Obviously, the former will entice the audience to return to your platform. It signifies that your brand is committed to providing the solution for their pain point. Also, it will improve your brand's credibility when you have scheduled content marketing.

It also means the brand itself is consistent with what it started. We can call it ‘walk the talk’- providing the product or service just like what you upload on social media.  

5. Create In-depth Content

The audience loves fact-based content since it's quite hard to track false information in today's age. Also, content like testimonials can really improve your brand's accountability.

In-depth content marketing helps the audience to filter which one is useful for them. It is best if you also include the source of your content, such as scientific journals and statistics, since a lot of online information can't be verified. Moreover, thousands of content are presented online, which makes it challenging to receive the correct one.

Implementing this strategy will significantly boost your content marketing material as it makes it easier for the audience to trust your brand.

6. Measure Your Content Marketing

If you think your job is done after publishing your content marketing, then no. We haven't finished with the stuff to do to improve your efforts.

First off, your content marketing is now live. There will be a possibility when it gets shared through multiple platforms. There is also a possibility when you utterly fail to catch the worm; for example, your content doesn't get many impressions.

Simply put, you must find this information by collecting data from the analytic tools. Marketers need to get real-time data to know whether their content marketing is successful or not. They can also use the information to decide which content will reach out to a broader audience.

Analytics and other tools are the vital elements of marketing to amplify the following content. It provides thorough information for every marketer to turn useful materials into compelling content.  

Conclusion

Content marketing is the king in terms of building an audience and generating conversion rates. It also signifies the brand's online presence in this digital world.

Getting the best outcome of content marketing for your business is a long-journey job. You have to nurture and maintain your efforts regardless of the initial result you might have.

Trial and error in the marketing world is such a common thing to do. However, there are points you must understand before taking action.

Understanding your business position in the industry is fundamental to do. Only then do you come across the questions such as building and knowing your audience as it's an essential element before continuing your entrepreneurial journey.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

LinkedIn: https://www.linkedin.com/in/andreoentoro/