How Social Media Marketing Can Help Your Company Thrive

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Yellow pages, radio advertising, direct mail, television commercials, magazine advertisements, etc.. Are examples of those conventional marketing approaches. The message was overdone and people no longer hope advertisers. digital marketing

A recent poll found that just 14 percent of people trust advertisements while 76% of people trust consumer recommendations. Accordingly, more entrepreneurs started seeking alternative approaches to connect with prospective customers.

Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites via Search Engine Optimization (SEO) techniques. While still a rewarding strategy, SEO has been updated by Internet 2.0 strategies, for example social media marketing. Social media marketing is when firms use Internet 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, and YouTube) along with other emerging online marketing tools.

The benefit of web 2.0 platforms versus conventional way of advertising, as well as conventional website marketing, is the fact that it involves'two-way communicating', where consumers are permitted to generate content and companies are more prone to communicate with their customers.

The times of broadcasting your merchandise or services message from the masses and hoping to get a response are gone. People don't want to purchase from nameless, faceless businesses. Not only are consumers paying attention to this'man behind the curtain', social media marketing but they also want to understand what others are saying about your product or service. A recent study concluded that 80 percent of US Internet with moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform allows for small businesses to benefit from customer word of mouth advertising like social networking advertising.