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The Core of E-Procurement - Catalog Content Management
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The Core of E-Procurement - Catalog Content Management
10/30/2020
The growing need for omnichannel experience in the eCommerce industry creates a demand to seamlessly integrate information across channels, connect the platforms and unify the customer experience.

Buyers always wanted to easily view the catalogs of multiple suppliers.Your suppliers want to update, and review the approved catalogs. This becomes a tedious and time-consuming process, when not managed effectively would have a negative impact on the leads.

Therefore, it is not just about designing visually appealing catalogs, you need the right tool to integrate it to the complete eCommerce solution that includes several other catalogs specifically designed for various channels. This is where the catalog content management system plays a crucial role in eCommerce. 

What is Catalog Content Management System?

Catalog content management is the process by which the suppliers enable electronic product content to be available for buying organisations in order for them to procure goods electronically. And it is also the centralized solution where the product content can be hosted by either the supplier or the buyer.

Your catalog content management system is the foundation upon which the entire eProcurement is built. It represents a solution for your eCommerce business to consolidate data into a single source of truth for all customers, and internal processes. In fact, catalog content management is, itself, considered the core of eProcurement. Managing catalogs becomes a lot easier with our catalog management solution. It provides your eCommerce business a unified solution to manage your procurement process end-to-end.

MDM Vs CCM - a Comparison!

Master data management system (MDM) has been widely used for years by the eCommerce business to manage and organize their data. It is well known for merging data and helped to consolidate by removing duplicates and maintaining standards. 

However, Catalog content management system propels the solution of MDM. with enhancements in data formulation, accessibility, and customizing characteristics for data sharing and repurposing.

And, the PunchOut catalog content management allows vendors to present their catalogs on a supplier’s eProcurement site. It allows vendors to provide customization options, display innumerable items and make live updates as and when needed. And, with Level 2 PunchOut system, catalogs can also be viewed and compared in a single marketplace composed of multiple vendors.

Business entities that are searching to influence an internal marketplace to accumulate their supplier’s details can easily do the same utilizing the catalogue content management software.  The catalog content management software can turn out to be the best possible way for a business to always stay updated on the modern trader’s catalog content. In addition to this, the SaaS software also makes the enterprise capable to compare specifications, pricing, and accessibility across diverse traders.

CCM is the base for Omnichannel Procurement Experience

Catalog content management system can provide a consistent user interface to support omnichannel customer experience.  It gives you access to a comprehensive eCommerce catalog from a variety of different portals anywhere and at any time. Beyond that, the concept of catalog management is the base for procurement and other eCommerce platforms to every modern day business.

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