Invitation for Silver Age Tourists to Visit Small Rural Villages as part of the Campaign

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Mayfair Ballroom AB, 11th floor, The Berkeley Pratunam - Department of Cultural Promotion, Tourism Authority of Thailand (TAT), PTT Global Chemical Public Company Limited, Thai Smile Airways and Thai Air Asia have launched the campaign “Our Lovely Countryside: Silver Age 5.0” to promote 16 creative cultural communities for the silver age group, inviting influencers from various industries to help promote select communities around Thailand, allowing them prepare to accommodate Thai and foreign silver age tourists.

Ms. Archaraporn Pongchavee, Deputy Director-General of the Department of Cultural Promotion, Ministry of Culture said, “The Department of Cultural Promotion has collaborated with Thailand Village Academy Season 2 in selecting cultural learning sites in various communities with the aim of helping to prepare them, ready to cater to silver age tourists. Activities and food experiences comprising signature regional dishes, desserts and drinks have been tailor-made to suit the needs of the silver age group with the aim of encouraging them to visit parts of rural Thailand and enjoy memorable experiences. A total of 16 cultural tourism communities have been improved and enhanced to meet the needs of “silver age” tourists, including:

1) Dong Yen Agricultural Enterprise Community, Suphan Buri

2) Ban Rim Klong Homestay Community, Samut Songkram

3) Laem Pak Bia Community (Ban Don Nai), Petchaburi

4) Takhiantia Community, Chonburi

5) Ban Talay Noi Rayong Hi Tourism Community, Rayong

6) Prasae Homestay Tourism Community Enterprise, Rayong

7) Ban Kok Mueang Community, Buriram

8) Kemmarat Mae Khong Tourism Community Enterprise, Ubon Ratchathani

9) Silapetch Homestay, Nan

10) Pang Ha Homestay Community, Chiang Rai

11) Ban Ta Kan Tong Homestay, Chiang Rai

12) Mueang Luang Nuea Tai Lue Community, Chiang Mai

13) Leeled Ecotourism Community, Surat Thani

14) Ban Laem Mangrove Forest Conservational Enterprise (Ban Na Tab), Nakorn Sri Thammarat

15) Tung Yee Peng Ecotourism Community Enterprise, Krabi

16) Tamod Tourist Homestay Community Enterprise, Phattalung

Mr. Noppadon Pakprot, Deputy Governor for Domestic Marketing of Tourism Authority of Thailand (TAT), said that “The silver age group is the most powerful tourist group today. They tend to enjoy traveling and participating in rewarding, fun activities. They are interested in experiencing local culture, traditional food, nature, and the countryside atmosphere; these valuable aspects of travel remind us all, but particularly this age group, of joyous childhood memories. As part of the campaign “Our Lovely Countryside”, groups of “silver age” tourists from various industries were invited to take part in the campaign by visiting and promoting the communities.

Ms. Piyaman Tejapaibul, Honorary President of Thailand Tourism Council and Tourism Authority of Thailand Committee, a silver age group representative, said “Traveling brings us new experiences that we can share with our friends. And those experiences, in turn, bring value and vitality to our lives. It is also really rewarding to help these communities. I would encourage all “silver age” tourists to explore the country more as part of this campaign.”

Ms. Charita Leelayudth, Chief Executive Officer of Thai Smile Airways and a silver age group representative said, “This age group generally has some experience of seeing the world – and are eager to see more. Now, we would like them to explore Thai communities by visiting and experiencing their unique cultures. These amazing trips can help revitalize lives.”

Ms. Anchalee Charasyosvuthichai, Executive Vice President Sector Head Transaction Banking Sales and Products Sector of Krungthai Bank Company Limited (Public Company) and a silver age representative said, “There is a great variety in terms of community tourism – and plenty of things I, myself, have never seen or experienced before. The locals are just lovely, and everybody in these communities are passionate about welcoming into their homes. It’s a fantastic way of seeing a different side of Thailand.”

Mr. Pitsanu Sawangnetra, Management of Mahabhirom Company Limited (Villa Mahabhirom Hotel, Chiangmai), a silver age representative said, “When we think about the countryside, we often think of something that has perhaps fallen behind the time, but in the campaign “Our Lovely Countryside”, we realized that the countryside is just full of love. And if you visit the Thai countryside, you will definitely feel loved.”

Mr. Suthipong Suriya, founder of the Life Community Museum in Buengkan and a silver age representative said, “The communities are genuinely lovely, and they know how to make simple, everyday things more appealing – from nature, to the food and people. I am happy to invite you to visit these communities and I’m sure that you’ll fall in love with them, just like I did.”

The campaign “Our Lovely Countryside” has received support from various online platforms targeting silver age groups in terms of advertisement, such as Forever young.asia, CountUp.life, Silver Journey, Journey D, Wongnai.travel, Giant Gogo, Gler, tour operators for the silver age group and leading airways such as Thai Smile Airways, Thai Air Asia, Bangkok Airways, Adely Company Limited, Udachi Company Limited, Find Folk Company Limited, Friday Trip Company Limited, Matichon Academy Company Limited, Bangkok Airtour (1988) Company Limited, and Bangkok Travel Club Company Limited who have helped promote the programs for silver age visitors in all 16 communities.

We would now like to invite all silver age tourists to visit the small “countryside” villages and experience a simple, happy, and tranquil way of life. See the locals take care of their orchards and fields, learn how to weave clothes, and chill out with some tasty coffee among the green fields. And of course, at the end of the day, you can enjoy delicious home-cooked meals with your favorite group of friends. In fact, you might fall in love with the countryside lifestyle so much that you won’t want to go back home!”

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