Extra Large Size Sanitary Napkin Segment Expected to Expand at a CAGR of 6.2% between 2019 and 2027

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According to a new market report published by Industry Probe (www.industryprobe.com) titled Sanitary Napkin Market (Type: Disposable Napkin (6 - 8 Napkin, 8- 15 Napkin, 15 - 20 Napkin and More than 20 Napkin), Reusable Napkin (1 - 4 Napkin, 4 - 7 Napkin, and More than 7 Napkin); Coverage Type: Soft Coverage and Dry Coverage; Size: Regular, Large and Extra Large; Style: Wings, and Without Wings; Usage: Day and Night; Distribution Channel: Online (Company Owned Website, E- commerce  Website) and Offline (Hypermarkets/Supermarkets, Pharmacies, Convenience Stores, and Brand Stores)) – Global Industry Dynamics 2018-19, Trends and Forecast, 2020–2027)) – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019–2027,’  the global sanitary napkin market is expected to reach US$ 33,941.9 Mn by 2027, expanding at a CAGR of 5.5% from 2019 to 2027.

Overview

·         Healthy lifestyle and preference for natural and organic products are expected to increase the demand for sanitary napkins across the world

·         Extra-large sanitary napkins are preferred for long daytime or nighttime use. They offer extra coverage from front to back and reduce leaks. All these factors are anticipated to fuel the demand for extra-large sanitary napkins among women across the world during the forecast period.

Browse the full report at https://industryprobe.com/industry-analysis/Sanitary-Napkin-Market

Driving Factors

·         Health issues such as vaginal infections, Hepatitis B, infection of reproductive tract, etc. among women are projected to fuel market growth during the forecast period

·         Increase in popularity of disposable sanitary napkins is a major factor that is likely to have a positive impact on the growth of the global sanitary napkin market

·         Product innovation by manufacturers launching newer styles and prints in sanitary napkin are expected to boost the global sanitary napkin market during the forecast period

Key Challenges

·         Disposable sanitary napkin create more waste and have an adverse impact on the environment,  as sanitary napkins require about 500–800 years to decompose. Thousands of tons of sanitary napkin waste is generated every month across the world. This factor is likely to hamper the overall growth of the global sanitary napkin market during the forecast period.

Market Preference

·         Asia Pacific region is projected to witness tremendous growth during the forecast period. Rising disposable income in various countries with increasing awareness among women has led to the sanitary napkin market growth. Furthermore, various marketing strategies by several manufacturers to increase product sales have also contributed to the regional market growth.

·         Several other non-profit organizations also provide hygiene education and awareness programs for women. For instance, Femme international’s Feminine Health Management (FHM) program by Operation Groundswell aims to provide school girls with necessary education and tools to stay safe and healthy in school. NGOs and government organizations, therefore, are taking initiatives to provide free access to sanitary napkins.

Competition Landscape

·         The sanitary napkin market includes several players who are focused on the development of new products to cater to the rising and shifting consumer preferences

·         The report includes the below mentioned pointers of major players operating in the sanitary napkin market:

Ø  Competition Matrix

Ø  Company Overview

Ø  Market Share Analysis (2018)

Ø  Product Innovation

Ø  Product Comparison

Ø  Business Strategies / Recent Developments

§  Technological advancements

§   Key mergers & acquisitions

§  Expansion strategies

Ø  Company Financial

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