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What is B2B Prospecting:

It is a specific stage in a sales process and yet a difficult one. This process starts when you search for new clients or customers and nurture them. The aim is to generate new clients for your business. The goal of B2B prospecting is to find prospects and move them to your sales funnel as prospect equals to an opportunity. Prospecting is closely related to B2B lead generation . You generate leads and qualify them to become potential customers.

Below B2B prospecting methods will help you land customers.

You can split sales prospecting into two categories.

Inbound prospecting: This means nurturing a lead that has shown interest in your firm. They might have signed up for an email list after visiting your site or might have reached out to you through phone, sms, mail or social media.

Outbound prospecting: Here, you need to find leads, connect with them, nurture them from the scratch. You need to do the legwork that often involves communication through different channels.

Email Prospecting:

Many sales reps lean on email prospecting. Email is not dead, it's kicking. There are many lead generation softwares that ease out the process through automation. You may use the software to find an email address for prospects and create engaging email templates to use along.

Cold Calling:

It's a common misconception that cold calling doesn't work. It is an effective method when it comes to B2B prospecting. A recent survey showed that over 40% of sales people still rate phones as the most effective sales tool. Speaking over the phone delivers a personal touch. A phone call allows you to establish closer connections with a person. You can build rapport with the prospect on first call. It can lead to sales which is quicker than email prospecting. So make some time to call the people in your list.

Twitter Outreach:

Social media provides good opportunities for sales reps. Prospecting through Twitter outreach is a good example of social media. It is easy to find prospects on Twitter. It has advanced search features which can be used to locate people and outreach.

Source Article: https://www.sooperarticles.com/business-articles/marketing-articles/b2b-prospecting-methods-will-help-you-land-customers-1778828.html