Digital Marketing Strategies for Business Recovery During COVID-19

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Lockdown during the COVID-19 pandemic has brought the businesses to a standstill. It has thrown them into a state of uncertainty and turmoil. Their sales have plummeted and the only option left with them is to survive on the savings or government grants. B2B companies are no exception; their sales have decreased, as the work remains closed. But instead of giving up, businesses and industries can still work on maintaining and marketing their brand and stay available to the public through the digital marketing platform. Email marketing is one of the unique ways to reach target audiences. Businesses can use the targeted email lists prepared by companies like InfoGlobalData and reach out to the targeted customers. Therefore, during this difficult time, a strong and effective digital marketing strategy is the only way through which businesses can outreach their customers and still make money.

Let's take a deep dive into the various digital marketing strategies that can help B2B business recover their business during Covid-19.

• Make use of account-based marketing or ABM for the win

For the success of the business, it is imperative for all the departments of the businesses to work in close-knit. This is what ABM does; it makes the sales teams work closely with marketing teams to identify the key prospects (or clients) and to customize their marketing strategy for such clients. ABM is not a mass marketing strategy but micro marketing. It communicates the marketing message of a company to the clients who are most likely to convert into promising customers. As per a research, it is evident that the companies who use ABM are 75% more successful than companies who don't. Just like email marketing, ABM helps in converting leads to sales that helps in recovering business during Covid-19. You can use accurate verified email lists for ABM to understand your targeted customer profiles. Gain detailed insights to create personalized and segmented B2B marketing campaigns. No data requirement is too difficult.

• Make use of low budget targeted email lists to reach your audience

Reaching to the target audience is an imperative aspect for B2B businesses. In this era of dynamic social platforms, email has emerged as a continuous channel of connecting with the demographics. Targeted email lists allow businesses to focus their email marketing campaigns on targeted specific audiences. It is evident that to achieve success; it is necessary for businesses to target their right audience at the right time. A highly effective email lists reaches the leading members of various industries and fields, thus provides the benefits of email marketing. Companies providing email marketing services such as InfoGlobalData  shall help you to build customer profiles that will help you reach the targeted audience with personalized email lists. This is delivered through the right channels at the right time on the right device to increase campaign performance.

• Build a strong online presence with digital marketing

B2B businesses can use simple websites or a mobile application to reach their customers. The website or the mobile app is like the shopping window of your online store. Therefore businesses must go for a well-designed website or app to attract traffic and increase sales, as more and more users are today connected with the phone it has comparatively become easy to attract more customers. Many users look for promotions, offers, and online sales; therefore, they are continuously motivated to buy things online. Businesses can use the push notifications to directly contact such customers and keep them aware of any special offers their company is providing.

Businesses can also use the geolocation feature to contact potential customers who are close by. Customers can also pay easily using mobile payment options provided by apps. You can give loyalty points on each purchase to your customers, which will help you get a customer's loyalty and, therefore, higher sales and revenue.

• Go for content marketing

Content is the key element for the success of a website or an app. There are many benefits of having a well-devised content strategy that can mark the success of your business. Content marketing can create leads for any business and also create brand awareness. It can also attract the right kind of traffic to your business. Clients always look for interesting and informative content that can keep them hooked. Manuals, guides, and webinars can help hook the client by keeping them interested. It nurtures and converts leads into promising customers.

• Make use of video marketing

Recently video marketing has become very popular as videos engage more and more people with their content; therefore, businesses have a huge chance to optimize videos for their promotion. They can use videos to provide deep knowledge of their products and give demos and tutorials. It is also helpful in engaging users through live stream tutorials and Q and A sessions. Short and simple videos with high definition video quality are more likable to attract and engage visitors. They find such videos trustworthy and therefore become loyal to the company.

Covid-19 has taken a troll over the business, and it will take some time to recover from it. But businesses who are changing their marketing strategy and adopting digital marketing strategies are in a much better position. They will take lesser time to recover from the pandemic and sail to good times.