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The success of email marketing depends upon sending the right email to the right person at the right time. Your target audience will certainly open, click, and make a purchase from your website if they receive correct information through the right channels. Also, targeted email marketing is an imperative aspect of email marketing because if you send emails to people or businesses that do not need your facilities, then all efforts will be in vain. Hence it is necessary to target the right audience for email marketing campaigns.
Companies like InfoGlobalData can help you in optimizing your email marketing strategies. Besides, here is a list of things that you can do to get responses from your target audience through targeted email marketing techniques. But before proceeding further, let's take a quick view on what is targeted email marketing.
When you send to a specific set of subscribers your marketing emails using well segmented business email marketing lists based on job title, revenue, location, industry etc the practice is known as targeted email marketing. Companies like InfoGlobalData provide their clients with business email lists, which they can use to send highly targeted emails automatically to their target audience to generate more sales and develop better relationships.
How can well-targeted email marketing prove to be beneficial for companies?
Now lets come to the main question, how do you target your target audience for email marketing campaigns? In order to take advantage of targeted email marketing, it is always better to divide your audience into segments. You can divide and organize your subscribers into targeted email lists based on the info like job role, specific technologies companies are using, company revenue, business industry you have about them.
How can you segment your audience to create a targeted email marketing campaign?
Potential customers are the ones who have not bought anything from you till now but may buy in the future. You can send an educative email to them explaining about your brand, products, and services.
New customers are those who have bought from you only once till now. Your target should be to get new customers to become regular customers who repeat buying from you. You can send them emails offering discounts and bring them into more shopping and eventually converting them into loyal customers.
Loyal customers will come back to you every time and buy your products. They give regular feedback and bring more customers. They are the most valuable customers as they keep investing in your products and services. You can send them freebies or special offers so that they remain loyal.
Inactive customers are actually dormant ones. They are the ones who bought from you in the past. But did not return and are not active or buying anymore. You can invite them for a webinar or ask them certain questions by sending them an email. You can also send them to survey emails to understand why they are not shopping anymore.
Targeted email marketing might seem complicated, but when you start implementing it, nothing will be complicated. It is the most effective and affordable way to boost business and sales.