Farhan Ghauri
What is On-Page SEO and How it Works?
Creating or redesigning a website for your business is good, but if you do not accompany these efforts with an optimization for your positioning on search engines, your investment will be useless. A beautiful site without visitors is like a business without customers...
To better understand why read: How much does a website cost?
Let's take a look at some basic solutions to get your website started on the right foot and to increase traffic. With our guide, you will be able to increase the position of your site in Google's search results.
Throughout this blog, I will be talking about Keyword (s). It’s important to understand what a keyword is.
Definition of Keyword: A keyword is a word that describes the content of your page. This is the word that internet users are looking for on the internet. A keyword can be made up of several words like Recipe "Potato". This is the search term you want to rank with a certain page on your site.
Technical referencing:
Technical referencing can be defined as the study and improvement of the IT structure of your site. We are talking here about the mechanics of the domain. Are Google or Bing able to read your site well, analyze each page and present it to users? Technical referencing is the engine of your car. It’s not him who wins the races, but with an engine that fails, you won’t get far...
Search results with Shopify SITE:
In order to find the technical errors on your site, we offer you a free technical audit on our home page. It will only take you a few minutes to get an overview of the health of your field click for a free estimate
On-Page SEO https://shopifydevelopment.com/
On-page referencing (on the page) is defined by optimizing the structure and texts of each page on your site in order to improve their ranking and generate relevant traffic from Google. (Don't be afraid, we are not going to fall into the complexity of site programming).
Google does not look at your site as a whole, it looks at the pages independently of each other and each page is a separate element which must aim at a particular goal. Do not think in terms of a website, but in terms of the web page.
Below are details for On-Page SEO with their benefits:
Submit a sitemap
It’s a file on your site that tells search engines about the pages on your site.
Block unwanted crawling
This can be done by using robots.txt which is placed in the root directory of your site
Use separate files for sub-domains.
txt can be tested using Google Search console.
Page title
Should be accurate, descriptive (but brief) and unique for each page and in the <head> tag.
Use target keywords at the start.
Don’t stuff unneeded keywords.
Add modifiers like “2020”, “best”, “guide” etc
Description meta-tag
Summary of the page.
Placed with the title.
Use a unique meta description for each page.
Multimedia
Add images, videos and diagrams to reduce bounce rate.
Heading tags
Use multiple heading sizes in order to create a hierarchical structure and make navigation easier.
Always follow heading hierarchy e.g using h1 first and h2 second.
Add structured data markup
It’s a code that you add to your sites’ pages to describe your content to search engines.
It can include features like price, customer reviews, opening hours, business location, company logo, etc.
Tools like Data Highlighter and Markup Helper and Google Structured Data Testing Tool to make sure there are no mistakes in implementation.
Organize site hierarchy
Use https:// when possible
When putting your Shopify website to Google Search Console, we recommend adding both http:// and https:// versions, as well as the “www” and “non-www” versions.
Use Breadcrumb lists
The row of internal links that allows quick navigation to a previous page.
Simple navigational Page for users, sitemap for search engines
Displays the structure of your website and contains a hierarchical listing of the pages on your site.
General content à specific content.
Use text for navigation.
Use 404 pages that are consistent in design with useful links.
URLs
Use descriptive URLs that are relevant and brief.
Avoid deep nesting of subdirectories.
Provide one version of a URL to reach a doc, set up a 301 redirect to ensure this or use canonical URL if you cannot redirect.
Optimize your content
Content should be original, interesting and useful.
Keywords should have a density of 2% at most.
Every page should have a different focal keyword so that they don’t compete with each other.
Use the YOAST SEO plugin to monitor keyword density.
Use keywords planner for researching keywords.
Avoid spelling mistakes and grammatical errors.
Break content into logical chunks or divisions to increase relevancy.
Use synonyms.
Drop keywords in the first 100 words.
Post longer content to rank higher.
Use HubSpot blog topic generator if you run out of ideas.
Use location-based keywords.
Use Alexa on-page SEO checker for checking the SEO progress.
Placement of Keywords
Page title
At least one subheading
Title tag
Meta description
At least one image alt tag
First paragraph
Near the conclusion of the post
Use Links
Use both internal and external links with good anchor text which is descriptive to create relevancy.
Format links so they are easy to spot.
Optimize your images
Use the “alt” attribute and image filename so its easier for both the user and the search engine.
The filenames should be unique, short but descriptive.
Image sitemap
Make an image sitemap so your images can be found in Image Search results.
Use standard image formats.
Mobile strategy (3 types)
Responsive web design for mobile, tablets, etc.
Dynamic serving
Separate URLs.
Provide full functionality on all devices.
Make sure that the structured data, images, videos, and metadata you have on your website are also included on the mobile site.
Accelerated mobile pages are quite popular nowadays, they show the best mobile-optimized pages with a thunderbolt sign.
Promote your website
Social media marketing is great for the promotion of websites.
Don’t spam or purchase links.
Analyze search performance
Use tool Search Console to:
look which parts of a Website Googlebot had issues for crawling.
Test and submit sitemaps.
Analyze or generate robots.txt files.
Remove URLs already crawled by Googlebot.
Specify your preferred domain.
Identify issues with title and description meta tags.
Get a glimpse at how Googlebot sees pages
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