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We’re living in a tech-savvy world where everything is done on computers and, even better, mobile phones. Even the jobs as conventional as marketing have gone to the gadgets. Considering the fact that a large proportion of our population is now using mobile phones more than ever, there is an increasing need for marketers to adopt the latest marketing trends and focus more on how they can manage the social audiences as well as how mobile apps and marketing tools can be used to their advantage.
With mobile applications and tools coming to their rescue, marketers can spend all their efforts focusing on connecting with and engaging new audiences. The productivity can be increased as well owing to the fact that these tools allow marketers to continue doing their job as they commute, lounge, wait or do whatever else. So, which apps is exactly the heaven for marketers and what tools they can use for better implementing their marketing skills? Let’s take a look.
· Buffer
Buffer can be a perfect solution to keeping your social media marketing efforts on track. The app is available to both iOS and Android users and can really make life easier for marketers. Buffer allows you to schedule your social media updates through several accounts on Facebook, Twitter, Google+ and LinkedIn. Besides, there are stats available for quick follow-up on how each of your posts is performing. The latest iOS version of the app lets you to share and schedule updates from inside different other apps such as Safari. For instance, just when you find something great while browsing, you can share that to Buffer from within the Safari app.
· Tweetbot
Though this app is available only to iOS users, but it still is amongst the best Twitter clients available nowadays. With Tweetbot as part of your marketing tools, you can interact with and organize your Twitter Stream just the way you like. Do everything you can to keep things most productive and divide the Twitter stream in various channels or lists. Use Tweetbot effectively for tweeting, responding and replying directly and keep your audiences more engaged than ever.
· Facebook Pages Manager
Available to both iOS and Android users, the Facebook app gives you complete controls for page management. Not to mention, Facebook pages having millions of users turn out to be great way to market in today’s modern world. With this Pages Manager app, admins can really make their life super simple and continue marketing their products on the go.
· Flow For Instagram
Though a great tool to keep your presence on Instagram, but the app is not universal and works fine only on iPad. And, if you handle most of your stuff from your iPad then you can expect anything designed specifically for iPhone to be stretched for fitting the iPad screen. So, having this app on your arsenal of marketing tools can solve the issue. Using this app, you can be able to browse, comment, like and follow through its simple interface.
· Asana
Asana remains to be amongst the famous project management tools out there for iOS and the Android users. The mobile app offers to-dos, tasks and organization of your projects right to your hand-held. The mobile version of the app, particularly the one for iPad, is quite useful, beautiful and intuitive all at the same time.
· HipChat
If you work with a distributed team of marketing professionals, you can get a lot out of this wonderful team communication app. It even works great in the traditional offices as well. Having the app on your mobile phone, you can ensure that you remain in touch even when you’re not at your desk. You get the notifications even when you’re mentioned indirectly in a conversation.
· Wunderlist
In today’s tech-savvy world, nothing is done conventionally anymore. You don’t make your to-do lists on a paper scrap anymore. Wunderlist is the modern day solution for managing your day to day chores and keeping your stuff organized. If you often forget to share an important update that your prospects must take a look at or just believe that organization is the key to success, you should download this app right away. You can divide the lists into different topics which can then be shared with the colleagues as well. So, this makes it a wonderful solution for marketing teams working at a project as well. Shared lists are also synchronized among team members so that everyone stays updated about what tasks have been accomplished and what still needs to be done.
· Hootsuite
An app for social media management, the emphasis of Hootsuite is on customer engagement and employee involvement. Mapping the engagement stats, Hootsuite allows you to easily plan exactly how you should you should approach your presence on social media in the future. With some great admin settings, the app even allows your staff members to be able to quickly respond to any of your customers’ activity.
So, if you are a marketer, you really need to have some of the latest mobile apps and tools to survive in today’s competitive market. In addition, the tools mentioned above can really simplify things for you and life will surely become easier than ever.