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Link Scholars Reviews SEO Trends That Matter Most in 2019
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From mobile-first indexing to brand as a ranking signal, search engine optimization tactics are trying to adapt to an ever-changing landscape.

Aug 5, 2019 Link Scholars SEO Service (, search engine optimization service providers offering a myriad of solutions for clients to be able to outrank their competitors, recently made a major splash when its representatives shared the SEO trends that matter most in 2019. Inherently, today’s search engine optimization tactics are trying to adapt to an ever-changing landscape – from mobile-first indexing and page speed to brand as a ranking signal and GDPR.

“To ride atop the waves, a company should think about their SEO strategy in advance,” says Ron Sanders, Owner and Founder of Link Scholars. “A shortcut to success is getting to know trends and working out an action plan for each; indeed, this year, Google has shaken the world with its mobile- and speed-related efforts, and, as a result, most of next year’s SEO efforts are expected to head in this direction.

“Still, there have been some other ‘non-Google-related’ game-changers this year that will influence how we build our SEO campaigns, and we were happy to share these with businesses of all sizes.”

At the top of Link Scholars’ list for hot SEO trends is mobile-first indexing, referencing Google’s use of the mobile version of a webpage for indexing and ranking. Google actually began the process of migrating sites to mobile-first index protocols in March of 2018, but important to keep in mind, say Link Scholars reps, is that a “mobile-first” index does not necessarily mean “mobile-only.”

Page speed is another area worth mentioning, according to Link Scholars’ SEO trends for 2019 roundup, being that desktop page loading time has been a ranking factor for awhile. Because Google is adamant about delivering the best UX and delivering it fast, mobile page speed has also become a major ranking factor for mobile.

The remaining trends on Link Scholars’ list include brand as a ranking signal, referring to Google’s tendency to use online brand mentions in its search algorithm; GDPR, the General Data Protection Regulation, passed in the European Union and regulating who owns the data created by users’ interactions online; and Amazon search, being that reports indicate Amazon is becoming more like "the Google of e-commerce" with every passing day.

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