Online Advertising Market in India to be Worth INR 457.34 Bn by 2023

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A new report published by Research on Global Markets titled "Online Advertising Market In India (2018-2023)" studies the performance of the online advertising market in India over a five year assessment period from 2018 to 2023. The report presents the value forecast of the online advertising market in India and provides key insights into the factors driving market growth as well as the factors restricting market growth. According to the Research On Global Markets analysts, online advertising market in India is projected to expand at a compound annual growth rate (CAGR) of approximately 34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023.

Online Advertising Market in India – Segment Insights

The report published by Research On Global Markets features comprehensive analysis of the different segments of the Indian online advertising market. Based on the amount spent by different market players operating in various industries in India, almost all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.

Online Advertising Market in India - Market Insights

The market research report attributes the positive outlook on the online advertising market in India to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. Moreover, government initiatives like ‘Digital India’, is leading to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace. 

Research On Global Markets tracks the performance of some of the major players operating in the online advertising market in India including Adglobal360 India Private Limited, DDB Mudra Private Limited, Grey Worldwide (India) Private Limited, Interactive Avenues Marketing Solutions Private Limited, Komli Media India Private Limited, Madison Communications Private limited, McCann Erickson India Private Limited, Ozone Media Solutions Private Limited, Pinstorm Technologies Private Limited, and SVG Media Private Limited., among others.

Some of the key topics covered in this report are:

• India online advertising market – definition
• India advertising market – classification
• Market size and growth forecast - value-wise (2017-2023e)
• Type-wise segmentation (percentage split) [2017]
• Industry-wise digital advertising spends (percentage split) [2017]
• Media-wise digital advertising spends across industry verticals (2017)
• Transition to digital from traditional advertising methods – year-wise (2016, 2017 and 2020e)
• Key market trends
• Comprehensive analysis of the government initiatives in this market
• Key growth drivers of the market
• Key deterrents to the growth of the market
• Comprehensive analysis of the competitive landscape

For more information on this market, request a free sample report.