Detergent market in India to expand at 9.9% CAGR till 2020

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A new report published by Research on Global Markets titled "Detergent Market In India 2017" studies the performance of the Indian detergent market over a five year assessment period from 2015 to 2020. The report presents the value forecast of the Indian detergent market and provides key insights into the factors driving market growth as well as the factors restricting market growth. According to the Research On Global Markets analysts, the detergent market in India will expand at a compound annual growth rate (CAGR) of 9.9% during the 2015 - 2020 period.

Detergent market in India witnessing increased consumer demand

The Indian detergent market is witnessing significant growth over the past few years, thanks to increasing consumer demand. The growth in demand for washing machines has recently expanded at an impressive rate in India. The growing penetration of washing machines is directly impacting the demand for machine-wash laundry detergents. Moreover, the purchasing power of Indians has increased, which is encouraging many players in the detergent market to expand their network and further penetrate the market, especially in the rural regions.

Detergent market in India: Segment analysis

Based on type, hand wash detergents constitute approximately 82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only 33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes.

Among the major laundry detergent companies, Proctor and Gamble Home Products Ltd. (P&G) dominate the market, owing to high customer satisfaction both at national and regional levels. Apart from these players, Nirma, Jyothy Laboratories, Fena, and Reckitt Benckiser also operate in the market.

Among the major laundry detergent brands, Ghari held the largest market share during the period of 2015-2017, followed by Surf, and Wheel. Owing to its affordable price, Ghari detergent is the most preferred among the masses, and enjoys a high market share. On the other hand, brands like Surf and Wheel suffice the demands of the middle-market and premium consumers.

Some of the key topics covered in this report are:

• Detergent market in India - Market Definition and Structure
• Market size & Growth Forecast (Value-Wise; FY 2015 - FY 2020e) and Current Market Scenario
• Player Wise Segmentation and Category Wise Segmentation
• Key growth drivers of the market
• Key deterrents to the growth of the market
• Analysis of the competitive landscape
• Recent Developments

For more information on this market, request a free sample report.

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