The loyalty program is just like the punch card system you’d find at your local coffee shop. With this type of club your customers get credit for each beer they drink, regardless of whether they’ve had it before. Instead of having milestones like a Mug Club your patrons will see a counter that tracks how many more beers they need to win a prize. Once the prize is won the counter resets and they start over again. The approach is simpler and may be better suited for bars and tasting rooms with a smaller fixed selection that care more about volume than variety.