George Optical Co. is a family owned and operated business that has been successfully serving Niagara Falls and surrounding communities since 1938. At George Optical we focus on quality, personal attention and careful custom-fitting by skilled professionals. We believe that our customers should have an accurate fit as well as an appropriate style. We carry designer frames such as Calvin Klein, Giorgio Armani, Coach, Versace, Juicy and many more. So when you are ready to update your old eyeglass frames or select additional pairs, come and visit George Optical Co. We are also experienced contact lens practitioners and feature the latest technology including Toric and Bifocal Contact Lenses.