Destination FLX

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DestinationFLX is an online and real-world platform helping tourists learn about and visit the Finger Lakes (New York) region through exclusive curated content, experiences and a marketplace. The online platform informs customers about the latest regional tourism news; recommends places to eat, stay, drink, and things to do; and provides a third-party marketplace filled with regional wine, beer, cider and specialty foods. The real-world activation includes curated events like tastings, hikes, ski trips, water outings and other unique interactions with the Finger Lakes.